CNM offers new online Public Relations Specialisation programme for public through Coursera

Singapore, 14 September 2015 – The National University of Singapore (NUS) will introduce a new online specialisation programme in Public Relations for Digital Media. Designed for those who are keen to pursue a career in public relations in a digitally transforming global landscape, the programme is the University’s latest massive open online course (MOOC) to be offered through Coursera, a leading online leaning education provider.

The programme, which is offered by the Department of Communications and New Media at the NUS Faculty of Arts and Social Sciences, is the first online specialisation programme of its kind to be offered globally on Coursera. The programme will be made available online via the Coursera platform from 15 September 2015.

NUS first announced its collaboration with Coursera as a partner university in February 2013. The University currently offers two MOOC courses via Coursera – Write Like Mozart: An Introduction to Classical Music Composition and Reason and Persuasion: Thinking Through Three Dialogues By Plato.

Professor Mohan Dutta, Head of the NUS Department of Communications and New Media, is leading the new specialisation programme with Assistant Professor Iccha Basnyat and Dr Tracy Loh. With many years of experience in research, innovation in practice, and experimentation in cutting edge theorising of communication processes, especially in a digital media framework, this team of academic experts will emphasise theory-practice linkages through examples and real life problems drawn from across the globe.

Prof Dutta said, “The nature of Public Relations is rapidly changing, with the democratising role of new communication technologies in facilitating participation and engagement. This Specialisation course captures the Department’s core strength in leading the global conversation on drawing the theory-practice bridge. Moreover, the Specialisation depicts our continued innovations with new technologies as frameworks for delivering learning in globally accessible and culturally meaningful forms. Through this Specialisation, we hope to add to our continued contributions to the industry in leading the conversation on the practice of communication for cultivating a sustainable and just future.”

The Public Relations for Digital Media Specialisation programme

The new Public Relations for Digital Media Specialisation programme is specially designed to cater to individuals who have limited access to public relations education and who are keen on becoming public relations practitioners, including undergraduate students and professionals in other fields. It is also targeted at public relation practitioners who would like to delve deeper into theory practice conversations.

The 16-week certification programme will emphasise on the use of digital media in strategic communication activities in organisations. It will cover four courses – Introduction to Public Relations, Public Relations Research, Public Relations Campaigns and Social Media in Public Relations. The courses will be conducted using a staggered approach such that the level of specialisation and difficulty of each level will build on the previous one. The courses may also be taken individually for those who are keen only in specific topics.

Students who pursue the full specialisation programme will be required to complete a Capstone Project, whereby they are expected to apply their theoretical knowledge, undertake research and provide strategic solutions to communication issues in the form of a Public Relations Plan. At the end of the programme, students will be able to analyse public relations problems, understand the role of research in problem solving, develop strategic plans and implement the public relations plans in social and digital media contexts.

NUS will continue to create suitable MOOC offerings through Coursera. On 28 September, the University will be introducing another online course on Coursera titled ‘Superhero Entertainment’, which will examine the social and cultural significance of superhero comic books and films.

For more details regarding the Specialisation programme, visit www.coursera.org/specializations/public-relations.

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