Established in 2001, the Health Promotion Board (HPB) has a vision to build a nation of healthy and happy people.
Although residents in Singapore today enjoy good health with high life expectancy and low mortality rates, we want to further improve our health status and continue to enjoy good health as we age.
To achieve this, HPB assumes the role of the main driver for national health promotion and disease prevention programmes. Our goal is to increase the quality and years of healthy life and prevent illness, disability and premature death.
HPB implements programmes that reach out to the population, specifically children, adults and the elderly. These programmes include health and dental services for school children, BreastScreen Singapore, AIDS Education Programme, CervicalScreen Singapore, Childhood Injury Prevention Programme, Mental Health Education Programme, National Myopia Prevention Programme, Physical Activity, National Smoking Control Programme, Nutrition Programme, Osteoporosis Education Programme, Workplace Health Promotion Programme, HPB Online, HealthLine, Health Information Centre and HealthZone. New programmes will also be initiated over time to address health concerns among the community.
A healthy nation comprises people who can embrace life fully. HPB is committed to helping residents in Singapore attain optimal health through our health promotion and disease prevention programmes.
The HPB Corporate Marketing & Communications Division handles a wide array of communications efforts, leading the national effort to build a nation of health and happy people through the promotion of health excellence and empowerment of individuals to take ownership of their health. HPB’s Corporate Marketing and Communications (CMC) Division plays a key role in this effort by ensuring that the health information is provided to the different segments of the population through the optimal media channels.
Internship with Health Promotion Board Marketing & Communications Division (3 interns required)
The internship will provide invaluable exposure in multiple facets of integrated marketing communications (IMC) from public relations, above-the-line marketing, below-the-line marketing, social media marketing, partnership development, contact centre, exhibition and event management. Over the internship, interns would be deployed to at least one of the IMC functions which match their areas of interest, where they would participate in and take responsibilities over the planning and execution of projects and duties.
Specific projects / Learning Outcomes:
You will be attached to the Corporate Marketing & Communications Division. You will have the opportunity to work with all the teams in the division and assist with the implementation of various campaigns. This internship will provide students will unmatched on-the-job learning experience. You will be equipped with hands-on knowledge in social marketing, public relations, media advocacy and digital marketing. Students can expect to gain an insight into the practice of health communications and its role in public health. You will be assigned a mentor to guide you through your internship.
These enable interns to appreciate the strategic scope and synergy of integrated marketing communications and also directly and pro-actively experience the tactical operations and execution.
Microsoft Office; Ability in design software would be useful. Good written and verbal abilities
Start Date and End Date:
9 May 2011 to 30 July 2011 (9.00am to 6.30pm)
Please email your CV to Mr Steven Lim at email@example.com