Sunday, 6 April 2014

The Sunday Times

It was reported that a team of four NUS students from the NUS Business School and Department of Communications and New Media at the NUS Faculty of Arts and Social Sciences – who called themselves team “Envision” – beat 17 other teams from NUS, NTU and SMU to win the second annual Pitch It! competition on 5 April.

Each team was given $5,000 to carry out a 12-day campaign to advertise The Straits Times digital subscriptions to student peers. Envision launched its effort using e-mail and Facebook and was praised by judges for displaying an effective strategy.

Pitch It! is organised by the NUS Department of Communications and New Media and sponsored by Singapore Press Holdings, ad agency Bates CHI & Partners and media agency m/Six. Members of the winning team will get the opportunity to work as interns at the agencies sponsoring the contest.

Click here to read the full article.