Should Determinations of Trade Mark Similarity Consider Their Distinctiveness Acquired From Being Used in the Market?
The vast majority of trade mark disputes – whether they involve opposition, infringement or revocation proceedings – involve the same threshold question: are the competing marks similar or dissimilar? Only if the marks-similarity assessment yields a positive result can the registered proprietor of a trade mark proceed with his case to show that the other legal requirements set out in the relevant provision of the Trade Marks Act (e.g. whether the goods or services involved are identical or similar, and whether there is a likelihood of consumer confusion) have been satisfied.