Peng Mei Xuan Alicia (SDE), Kim Yoo Kyung (SDE), Kee Xiang Hao Matthew (FOE), Fu Haoye (FASS), Ng Zu Yang Edwin (FASS)
Academic Advisor: Mr. Lim Cheng Puay
A woman typically produces 200kg of plastic waste, due to the usage of disposable menstrual products, in her lifetime (London Assembly, 2018). However, this issue was rarely discussed due to stigma. Our project aims to increase awareness and inform young women on sustainable menstrual products, and hope to nudge more into using them. We adopted a two-pronged approach to engage our audience. In the direct approach, we hosted focus groups to provide an avenue to share information and for women to clarify their concerns. We also launched an Instagram campaign to generate interest and engage a wider audience. In both approaches, we work to inform the audience and provide information on sustainable alternatives.
Our results show that our focus group participants gained a 60% increase in knowledge of menstrual products. There were also 25 purchases of sustainable products among our 184 Instagram followers. These suggest that our approach is effective.