Chang Fui Ann Vivian (FASS), Dong Baoyan (FOE), Tan Yi Jie Denise (SOC), Tricia Chin Shan Min (FOS), Valen Tai Joo Ze (FOE)
Academic Advisor: Ms. Sadaf Ansari
Despite the fashion industry contributing 10% of global greenhouse gas emissions, one-third Singaporeans dispose clothing only worn once (YouGov, 2017). Our project targeted NUS students who belong to the age group that is the leading contributor to this problem. An initial survey (n=102) found that 95.5% respondents are unaware of the negative impacts of fast fashion. Our project has two aims, to increase awareness of the negative impacts of fast fashion, and to make known local sustainable alternatives. To achieve these, we produced and disseminated two videos to our target audience. Data was collected using pre and post-video surveys, to measure the effectiveness of our videos. Results indicated an increase in the perceived level of awareness by 30% about the negative consequences and alternatives of fast fashion. Our findings confirm that educational videos are an effective solution to disseminate information to teh youth and heighten their awareness of the consequences of fast fashion.