Marcus Lim Wen Jun (FASS/ARS1), Phua Jun Da Edric (FASS/ARS1), Tan Shi Ying (Biz/BAC1, ARS1), Tan Siow Han (SoC/COM1), Wong Shu Hui, Jacqueline (FASS/ARS1)
Academic Advisor: Kah Wei | Student Fellow: Lim Boon Pin
As part of our efforts to reduce the environmental impacts of meat consumption, as well as the economic issues that is related to it, our group has researched extensively on the underlying reasons that discourages people from reducing their meat intake. We will be examining the impact of meat production and consumption, as well as the pattern of meat consumption among students from NUS (National University of Singapore) that has been collected through primary research. We have also collated interview data from the veterans in the Vegetarian Society Singapore. Using both sources of data, as well as secondary data sources, we formed hypotheses regarding the mindset of students in reducing meat intake. Following which, we conducted a focus group social experiment where we gathered the feedback of participants towards the alternatives of meat, such as plant-based protein sources, and also provided suggestions to help others reduce their meat intake.
Keywords: Culture and Lifestyle Trends, Responsible Consumption, Food, Diet choice, meat consumption