AY1516G35 –“Is sustainable packaging at fast food restaurants in NUS achievable? A study of consumer response at Subway YIH”

Hui Han Xi (FASS/ARS1), Jacqueline Tjen (SDE/ARK1), Looi Jia Wen (FoS/SCI1), Toh Kai Yang (FoE/CVE1), Zhuang Lei (SoC/COM1)

Academic Advisor: N. Sivasothi | Student Fellow: Zhou Kai

Excessive food packaging practices generate large amounts of waste, with plastic packaging being detrimental to the environment and paper packaging not being entirely sustainable either. This project seeks to investigate the effectiveness of introducing alternatives and providing reminders to consumers towards achieving a reduction in food packaging usage. Lunch boxes were provided for a period of two weeks to a sample group of 20 students who were later surveyed for its usefulness. A Subway outlet in NUS was also contacted about putting up posters to raise awareness and dissuade customers from taking plastic bags. Results from introducing alternatives to consumers have been encouraging, while results from the engagement with Subway are pending. Should results be positive, the project could be implemented on a larger scale, and potentially help NUS take a step towards becoming a more sustainable community.

Keywords: Culture and Lifestyle Trends, Responsible Consumption, Waste Management, Packaging, Plastic waste

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