The baby products and innovation has an extraordinary potential for new innovators and businesses to succeed! Especially in China, where the baby products market is expected to increase from $163B in 2011 to $327B by 2015, it is heaven for new marketers and startups to ply their trade. The trend is very prominent in China, where the increasing middle class income and lower birth rate is ensuring a higher budget amount among parents, which usually leads to more expenses for their baby. On that regard, baby diapers and baby hampers might not be exactly what such investors had in mind, but a businessmen grab the opportunity when they see one, and this opportunity has a very limited time to be grabbed before there is a boom of investors in it.
Coming up with innovative products for babies was never worthier, and people have already stepped in to grab a piece of the cake. Let’s look through 5 startups that have recently come out in this exact market:
A highly innovative online marketplace for baby products, the Baby Burp ensures it is strongly differentiated from other baby-related marketplaces through custom and handmade innovative baby products. Whether it is baby, toddler, or mommy products, the Baby Burp ensures the highest quality and most unique products for you. The sellers are moms and small businesses which take great care to provide the products which you are unlikely to find anywhere else.
One of the most innovative companies in the baby products market, 4moms are best known for its Origami Stroller. A previously unimagined type of stroller, 4moms’ Origami brings a one-click easy-folding abilities, in addition to self-charging, lights, thermometer, speedometer, trip and lifetime odometers, and a very sophisticated technology in ensuring the comfort of the baby. Additionally, 4moms innovation goes further with rocking seats, easy playards, infant tubs, spout covers, and infant car seats among other products – all of which are guaranteed to offer exclusive options to what you’ve seen before.
The potential growth of the Singapore’s baby products was spotted almost two years ago, with the launch of White as Milk as Singapore’s very own baby products e-commerce platform. In addition to simply searching for products and buying online, White as Milk is differentiated through a subscription option for users to select their preferences and have exclusive offers and discounts sent to them in monthly basis.
Co-founded by celebrity Jessica Alba, The Honest had a huge advantage during the beginning of its journey to success. With the revenue in 2014 being at $150M, triple that of 2013, The Honest’s first year, the startup has already raised $70M in funding, making it worth almost $1B at this point. The company is best known for its eco-friendly attitude, and most of its revenue comes from monthly deliveries of diapers and other non-toxic baby care products.
Although not as big as the other startups just yet, Tã Em Bé is a Vietnamese e-commerce company which primarily sells baby products online, having already grabbed a significant share of the massive Vietnamese market. The company has recently received a six-figure funding in order to increase staff, inventory, expand, and translate into English for expats as well. Having basically started from scratch, the rise of Tã Em Bé is to be admired – though it was also considerably helped by the high Vietnamese fertility rate as well as the primary mode of transportation being motorcycles, helping make the delivery offers of Tã Em Bé, which means diapers in Vietnamese, a perfect option for many people.
The baby products market is going to continue increasing, especially in China at this point, and the above startups are just the beginning of an era which is going to see a boom of new startups and other companies joining in to grab a piece of the cake. With the market globalization making competition very hard in a lot of markets, the baby products one could still be considered a bargain.
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