AY2021G09A- “A Pulp’s Story”

Loh Jean Way (FASS), Tan Yit Hien (SOC), Teh Pei Ling (FASS), Zhu Yuhao (BIZ)

Academic Advisor: Mr. Lim Cheng Puay

In 2019, 744,000 tons of food waste was generated in Singapore, with only 18 percent of it being recycled. This indicates that more than 500,000 tons of food waste was left unrecycled on a national level, making this a concerning issue. By leveraging on social media and a website, we wanted to reach out and teach creative ways to turn fruit waste into edible food products. We designed a website to showcase some of our recipes using fruit waste and an Instagram page to engage with the younger audience. Pre-and-post taste test surveys for our products were also deployed in order to ‘convince’ consumers to adopt these new habits. By tapping on youths and technology, many individuals are now aware of how they can do their part against fruit waste in Singapore.

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