Girvin Rafferty Chang ChiHao (BIZ), Lee Jing Yu, Jonathan (SOC), Lin Fangyuan (SOC), Tng Zhong Sheng Kenneth (FASS)
Academic Advisor: Mr. Lim Cheng Puay
Plastic consumption is a pervasive issue in Singapore, with the use of plastic bags being deeply ingrained in the daily lives of many Singaporean households. As such, we aim to promote upcycling as a means of reducing plastic consumption. We will do this through a public awareness campaign, to raise awareness on the issue and help them take their first step in upcycling. Our campaign has three phases – Social media posts to appeal to our target audience, educational workshops on upcycling old clothes to tote bags as a plastic alternative, and finally a pilot study to gauge the effectiveness of our campaign. Educational workshops were able to promote upcycling as 80% of participants reported knowing how to upcycle their unwanted t-shirts after going through the workshop. Hence the use of hands-on workshop and video tutorials effectively aid in promoting a “pro-upcycling” mindset thus reducing plastic bag usage among students.