Chua Min Jun Luke, Devarajan Preethi, Johnson Ho Chong Xiang, Liow Zhi Xin ,sherlyn, Xia Runze
Academic Advisor: Ms. Wong Kah Wei
In 2015, Southeast Asian countries suffered one the worst haze. Since then, are Singapore consumers buying sustainable palm oil products to mitigate the haze? This project aims to investigate if NUS students are purchasing sustainable palm oil products (SPOP). The project seeks to examine the reasons why NUS students may not actively decide to purchase SPOP. The project also aims to suggest ways to improve knowledge on the sustainable palm oil issue. To achieve these aims, we conducted a survey to assess students’ knowledge on the issue. Half of the participants have good knowledge but they do not actively decide to purchase SPOP. We then conducted a focus group discussion to investigate the reasons behind this lack of action. The results show that participants do not think their consumption of SPOP will alleviate the negative impacts of consuming non-SPOP.
Keywords: Culture and Lifestyle, Responsible Consumption