Chen Yan Ming, Oh Qi Yuan, Quek Jing Xuan, Tan Sze Yuan, Gabriel
Academic Advisor: Mr. Lim Cheng Puay
Industry Advisor: UCI
Our project seeks to identify the incentives that encourage individuals in NUS to travel via cycling. We conducted a general survey on 276 respondents in NUS to identify the difficulties and incentives raised by the NUS community. Based on the preliminary results, we proceeded to carry out our Grab-Y-Bike (grab your bike) campaign emphasising on convenience and monetary rewards respectively. The campaign was a positive one, with a greater proportion having a preference for saving time as an incentive for cycling. Hence, rather than having an overarching biking campaign, a targeted campaign with emphasis on convenience is recommended for better results.
Keywords: Transport, Bike Sharing, Behaviour studies, Green Transport, Campaigns