AY1718G07.1 – “Design a Singapore World Water Day Campaign to tertiary students”

Choo Er Wen, Eugene Pang Yuan Jing, Ng Shi Ni, Aretha, Tham Shi Ning, Wu Lingyi

Academic Advisor: Dr. Chua Siew Chin
Industry Advisor: PUB

The project focused on designing a World Water Day campaign to re-emphasize the importance of water to tertiary students staying on campus, with the tagline: “Make Every Drop Count”. Targeting students staying in Ridge View Residential College (RVRC), the project monitored the water usage between different blocks in RVRC, to determine the effectiveness of different campaign methods. We compared three methods: posters, instant and delayed feedback regarding students’ water consumption. Our project spanned across February to March 2018. We hypothesised that instant feedback will be the most effective campaign method as residents will receive timely feedbacks about their personal water usage, and this was reflected in our findings. After our project in RVRC, we hope to be able to introduce the best survey method to other Residential Colleges and Halls to promote water conservation in all NUS campus.

Keywords: Water, water meter, instant and delayed feedback, daily water use, university students

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