Emeline Ines Loke Si Lin (FASS/ARS1), Goh Chung Sern (FoE/EEE2), Goh Jia Yi, Shermaine (FoS/SCI1), Joelyn Lim Cheng Mui (FASS/ARS1), Praveer Tewari (SoC/COM1)
Academic Advisor: N. Sivasothi | Student Fellow: Zhou Kai
Clothing wastage is a rising issue in Singapore. This is due to the fast changing fashion trends and low prices of clothes, which makes them easily obtainable. With more clothes being purchased, it leads to a domino effect of more being disposed. According to Technical Textile Markets, the rise in production in the fashion industry, has nearly doubled the demand for man-made fibers, especially polyester, in the last 15 years (citation). To add on, the recycling rate of textiles is very low at 11% (citation). Often, people are oblivious to such wastage. Thus, we have decided to step in to increase the awareness of such wastage, in hope to reduce them. Our target audiences are the undergraduates and fresh graduates of National University of Singapore (NUS). To solve this problem, we came out with a two-pronged approach. The first being promoting the reduction of buying new clothes. The second would be to encourage the students to recycle the old clothes. The success of our project would be evaluated based on increasing the number of recycled clothes.
Keywords: Culture and Lifestyle Trends, Responsible Consumption, Waste Management. Fast Fashion