CNM Research Talk: Defamiliarisation and Poetic Gameplay in Art Games- Presented By Assistant Professor Alex Mitchell


Certain video games tend to be perceived as somehow different from the mainstream, not conforming to the expectations that most players bring to games. One common feature of these art games is the way that they often defamiliarize some aspect of the game experience by undermining player expectations so as to achieve a poetic effect.

Starting from Shklovsky’s notion of defamiliarization and Utterback’s concept of the poetic interface, Alex Mitchell draw parallels between poetic language and the techniques used in games to create what he refers to as poetic gameplay: the structuring of the actions the player takes within a game, and the responses the game provides to those actions, in a way that draws attention to the form of the game, and by doing so encourages the player to reflect upon and see that structure in a new way.

In this talk, Alex will provide an overview of the work done to develop the concept of poetic gameplay, including a series of close readings of art games, empirical studies of player response to art games, and the development of a collection of “literary devices” that appear in these games. He will also discuss ongoing work to describe these literary devices in the form of design patterns, and preliminary results from a study of the use of these patterns by game designers. He will then conclude by sketching out proposed future work to explore the relationship between defamiliarization and repeat experience of interactive artworks, and to understand the relationship between poetic gameplay and aesthetic experience.


Alex Mitchell teaches interactive media design in the Department of Communications and New Media at the National University of Singapore (NUS). Alex’s current research investigates various aspects of computer-based art and entertainment, focusing in particular on games and interactive stories. He has a BSc and an MSc in Computer Science from the University of Toronto, Canada, and a PhD from the NUS Graduate School for Integrative Sciences and Engineering. His recent publications include “Rereading and the SimCity Effect in Interactive Stories” in Interactive Storytelling (2015), “Making the Familiar Unfamiliar: Techniques for Creating Poetic Gameplay” in DiGRA/FDG 2016, and “Making it Unfamiliar in the Right Way: An Empirical Study of Poetic Gameplay”, in DiGRA 2017. His creative work has been shown at venues such as the Displacements exhibition (13 Wilkie Terrace, 2013); Passports: Through the Red Dot Into Other Worlds (Lorong 24A Shophouse Series, 2013); Seni Mini (Mi Casa Su Casa, 2014); Print Lab (Grey Projects, 2014); Interstitium (Lorong 24A Shophouse Series, 2015); 50 Obsessions (LaSalle College of the Arts, 2015); and Repurposing Nostalgia (42 Petain Road, 2016). His fiction has been published in Dark Tales, Balik Kampung 2, and in several issues of the Twenty-Four Flavours series, a collection of flash fiction published by Math Paper Press. He was the general chair for the International Conference on Interactive Digital Storytelling (ICIDS) 2014, and is a member of the ICIDS steering committee.

23 March 2018
3:00 PM – 4:00 PM

NUS Central Library
CLB-04-04, Theatrette 1

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Student Showcase: Take 3, Fight HPV- Prevent Cervical Cancer

Join CNM students at University Town, who are currently doing an Independent Study Module to outreach to female students about HPV vaccinations. Where to find them? Date: 15 – 16 March 2018 Venue: University Town Plaza Other Resources: Microsite: Facebook:

Opinion: Rahul Gandhi In Singapore- The Truth Vs The Fake

Professor Mohan Dutta discusses the controversy generated by a question and answer (Q&A) session with Mr. Rahul Gandhi, leader of the opposition party, Indian National Congress, during his visit to the Lee Kwan Yew School of Public Policy in Singapore. Gandhi’s style of participation in the question and answer session, the article argues, teaches the world the spirits of argumentation and dialogue that form the soul of Indian democracy.

Theoretically and empirically, I have many points of disagreement with Rahul Gandhi. I disagree with his unfettered celebration of connectivity and fiber optic cables when narrating the story of India at the cost of obfuscating the narratives of poverty, in access, and inequality.

Source: The Citizen

CNM-CARE Research Talk: Rethinking Censorship In An Age of Authoritarian Resilience- Presented By Professor Cherian George



Most discussions on media freedom implicitly contrast it to totalitarian control. While it is intuitively appealing to think of liberty as the opposite of tyranny, this binary framework does not help us understand how today’s authoritarian regimes sustain themselves. Integrating empirical research on censorship practices, this presentation considers how media policies contribute to authoritarian resilience, with a particular focus on Asia, including Singapore. Although not ideologically opposed to spectacularly repressive methods, many states have shifted to stealthier forms of censorship. They also apply differential levels of censorship, allowing selective liberalisation to enhance their legitimacy among publics and co-opt large segments of the media and culture industries, while stifling communication that would potentially challenge their political dominance.


Cherian George is professor of media studies at Hong Kong Baptist University. He researches media and politics, including freedom of expression, censorship and hate propaganda. He is currently working on a book on media and power in Southeast Asia for Cambridge University Press. His previous books include Hate Spin: The Manufacture of Religious Offense and its Threat to Democracy (MIT Press, 2016), and Freedom from the Press: Journalism and State Power in Singapore (NUS Press, 2012).

28 March 2018
2:30 PM – 3:30 PM


Faculty of Arts and Social Sciences
Block AS4, #01-19

Ngee Ann Kongsi Auditorium
University Town

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CNM Research Talk: Journalism and Media in the Age of Trump- Presented By Professor Lars Willnat


This past year, the political press in the U.S. has faced relentless assault from President Trump. Media organisations are accused of bias and for circulating fake news. At the same time, Facebook, Twitter and other digital media have disrupted mainstream media, offering users a continuous stream of news curated by proprietary algorithms. While these developments have undermined the credibility of traditional media, persistent scandals in the White House have provided the U.S. press with an opportunity to demonstrate that Journalism Matters. Professor Lars Willnat examines the current state of the media in the U.S. and abroad, and delve into issues of political polarisation and populism.


Lars Willnat is the John Ben Snow Research Professor, an endowed chair, in the S. I. Newhouse School of Public Communications at Syracuse University, Syracuse, New York. He was previously the director of the School of Journalism and Media at the University of Kentucky, and earlier taught at Indiana University in Bloomington, Indiana, the George Washington University in Washington, D.C., and the Chinese University of Hong Kong. He also served as a Fulbright Distinguished Lecturer in Malaysia and South Korea and currently holds a 1000-Talent Chair Professorship at Tianjin Normal University in China. His teaching and research interests include journalism studies, media effects on political attitudes and behaviors, cross-national and comparative survey research, and international communication. He is author of more than 50 journal articles and book chapters and coeditor of five books: The American Journalist in the Digital Age (2017), Social Media, Culture and Politics (2014), The Global Journalist in the 21st Century (2012), Empirical Political Analysis: Research Methods in Political Science (2010), and Political Communication in Asia (2009).

16 March 2018
2:00 PM – 3:00 PM

NUS Central Library
CLB-04-04, Theatrette 1

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Student Videographer: Fast Fashion, What’s Your Waste Size?

With the domination and affordability of the fast fashion industry, many Singaporeans are quick to exchange their old clothes for new fashion trends. What many may not realize however, is the increasing amount of textile waste produced as a result of our ‘buy and throw’ consumption behavior. How then can we tackle the problem of textile waste in Singapore?

CNM Alumnus Ashok Kumar Scales New Heights With Charitable Cause

Now a celebrity with a unique social initiative, Ashik Ashokan is a CNM alumnus who is making waves, one charitable cause at a time.

Heart2Climb was founded by Ashik and his former Innova Junior College classmate Ashok Kumar in 2014. To date, they have raised raised a total of $200,000. They are currently embarking on a new adventure to the world’s highest volcano Ojos Del Salado in South America. They aim to be the first Singaporeans to complete the 7 volcanic summits.

The beneficiary of their present expedition is the Singapore Association of the Visually Handicapped (SAVH), which supports Singapore Citizens and Permanent Residents with certified low vision or blindness. The motivation behind this climb is to highlight the challenges that the handicapped face on a daily basis. According to Ashik, they climb mountains every day.

Ashik currently works as a digital strategist with VML Southeast Asia & India. He specialises in target audience analysation and also client liaison.

Central to his success are the many opportunities that were available while he was a Communications and New Media student in NUS. As a hardworking sub-editor of the NUS CNM magazine Campus Eye, Ashik helped cover hot topics like the 2015 General Elections- interviewing key politicians and the public.

Working with companies such as Grab and Sony Pictures after graduation, he developed a keen sense of working closely with companies and other initiatives. In the initial stages of Heart2Climb, he had a difficult time trying to secure sponsorships. However, through sheer grit and hard work, he succeeded in convincing Starhub and RedBull to sponsor his first expedition and social initiative.

Written by Aby Tirza, CNM Student, Year 2

CNM’s Participation at Asia-Pacific Economic Cooperation

Marie Angela Ordoñez recently presented at the 2nd Asia-Pacific Economic Cooperation (APEC), Papua New Guinea Communications Capacity Building Workshop.

Held at the historic Port Moresby between December 7 and 8, the workshop aims to help the government of Papua New Guinea foresee and overcome logistical and communications challenges as the country prepares to host the APEC forums in 2018.

The presentations were based on her experience in coordinating operations as a government communications officer when Philippines hosted APEC in 2015, with topics spanning from media evaluation and messaging traction, to crisis management, and inter-agency coordination and media operations.

Marie, or Magel as we know her in CNM, is currently a 2nd year Master’s candidate. She is working on her thesis with Dr. Elmie Nekmat to examine the formation and effects of public opinion perception on individual expression and information credibility evaluation in social media.

We wish Magel the best for her studies and look forward to her future contribution to the field!

Political Communication and Mobilisation: The Hindi Media in India- By Assistant Professor Taberez Ahmed Neyazi

Any generalisation about the Indian media is problematic because there are diverse media systems within the country. The Hindi language media has the widest circulation, reaching almost 40 per cent of India’s total population, and the Hindi- speaking population accounts for over 40 per cent of the national population and is regionally concentrated in the northern and central parts of India. The success of the Hindi media should not be compared with other vernacular language media such as Tamil and Bengali, because the Hindi language press enjoyed state support both during the colonial period and in newly independent India that helped the Hindi media attain privileged status. Hindi, together with other vernacular media, has a far wider reach than the indigenous English media, catering to both elite and popular constituencies, and is a politically significant player. While the English language media is often described as the ‘national media’, its reach is limited to a much smaller percentage of the population – the English-speaking elites and the middle class. The process of political communication is, therefore, more nuanced because of the complexity and diversity of the Indian news media market than in most countries.

Moreover, the complexities associated with the size of the political economy of India requires special focus on how ethnic, religious and sectarian diversity impacts media markets/systems, political campaigning, protest movements and grassroots mobilisation. This is largely because of the many languages in India and the existence of numerous regional and local media systems in vernacular languages. Despite the fact that similar large economic forces operate in the globalising Indian market place, there are still stark socio-cultural differences in the media systems of different states in India and, thus, many media systems exist within one country. At the same time, the process of political communication is affected by the gap between urban and rural, as well as inter- and intra- state differences on various development indicators such as literacy, poverty, urbanisation and media availability. In contrast to many western democracies that have experienced a largely linear process of media evolution with the rise of print followed by radio then television and more recently the cell phone and the internet, India has witnessed tremendous growth across all media simultaneously over the past decade. The non-linear development of India’s communication processes and the proliferation of different sources of information have deepened the fragmentation in the already fragmented media.

Scholars writing about the Indian media tend to overlook these complexities and have focused instead on the Indian media as a singular entity. The lack of political autonomy is another issue that has been raised with respect to television and press. Since the rise of television in the 1990s, there is a growing literature suggesting the rise of ‘infotainment’, ‘Murdochisation of news’ and ‘commodification of news’ without reference to language, in part because these trends are common across most Hindi and vernacular media. Notwithstanding these shortcomings, news media in India has played a significant role in influencing politics and affected the transformation at the grassroots. There is a simultaneous presence of commercialisation and infotainment along with a concern for the poor and the marginalised in the Indian media. This hybrid character is clearly reflected in the Hindi media-mediated democratic transformation, defined here as mobilisation for electoral politics as well as civil society activism.

The core argument of this book is that the Hindi media has played and continues to play a catalytic role as mobilising agents in the ongoing democratic transformation in India. The mobilising role of the Hindi media was also evident in colonial India where the Hindi media aligned with the freedom struggle and helped mobilise public opinion against the British. Instead of viewing the Indian media as a singular entity, this book demonstrates its diversity and complexity to understand the changing dynamics of political communication that is shaped by the interactions among the news media, political parties and diverse public. In the process, I show the ways the media in India tread the diverse space in this comparatively young democracy by encouraging political and social mobilisation while dealing with complex local realities. I also show how the new forms of media are being used by people, movements and political parties for social and political mobilisation in a rapidly transforming media environment.

I provide insights into the profound and messy, yet quiet, transformations taking place in the countryside and small towns, away from the glare of the Delhi-based TV studios. In a growing economy such as India’s, what role do media play in mobilising political awareness? What role does the Hindi language media, accessed by over 40 per cent of the people, play in building this political awareness? And when nearly 30 per cent of the population is illiterate, how is the work of the media relevant to their lives?

This study is located in the larger context of mobilisation and political awakening that is growing at the grassroots level in India, and at an important juncture in the evolution of the Indian state when the Indian economy is increasingly driven by a private sector orientation after the economy began to open up after the financial crisis in 1991. Critics have questioned whether the neo-liberal measures have really helped improve life chances for the marginalised through betterment of education, health and job opportunities. This is where the rise of the vernacular media, which started to discuss local issues, politics and society of its own local public, assumes significance, since media plays both an important and a critical role in evaluating the day-to-day functioning of the state and society. There have also been growing debates about the increasing influence of markets and governments in the functioning of the media. Several studies have analysed the ramifications of the corporatisation of the media and ownership concentration for democracy. Along with the increasing commercialisation of media in India, there is a cosy relationship between the government, the media and corporations, as well as the issue of opaque media ownership. The phenomena of paid news, where media outlets produce content on behalf of politicians, celebrities and companies for payment that is passed off as news and not advertising, is a serious challenge that questions the independence of Indian media from external influence.

The instrumentalisation of media, where proprietors use media to advance their political and business interests outside of publishing instead of serving the public, is a major concern in the current context. Despite making financial losses, the media business offers disproportionate political gains and, hence, the media business cannot be understood solely in terms of profits and losses on the books or the way conventional businesses operate. The political elites, by using their power and political muscle, have inhibited news diversity and undermined the potential of the media to offer diverse perspectives on issues. The political economy of the media and convoluted media ownership is thus more complex in the Indian context than in other nations.

In my book- Political Communication and Mobilisation: The Hindi Media in India– I focus both on mobilisation for electoral politics, which has been the main concern of political scientists, as well as provide cases of grassroots mobilisation where citizens and groups from different class and caste backgrounds actively participate in mediated public arena activities. The book examines recent developments such as the movement against corruption led by Anna Hazare that propelled him and the country into world news throughout 2011 and mobilisation in the 2014 national election campaigns, and examines the interactions between traditional and social media and how they have changed the structures and dynamics of political communication in contemporary India.

Assistant Professor Taberez A Neyazi’s book, Political Communication and Mobilisation: The Hindi Media in India, is published by Cambridge University Press, and is out now.

CNM Research Talk: See Yourself Sensing: Redefining Human Perception, The Sensory Apparatus And The Future Of Human- Presented By Professor Madeline Schwartzman


Did you know that we can see with our tongue? Will robotic hair become our next important digital tool? What ways will we use technology to remember plants after they have been destroyed? Madeline Schwartzman presents her research of artists and designers exploring the future of the human senses, the human head, and our technological relationship with nature. Her talk stems from her personal design, architecture, and artistic practices along with her research from her two books and current exhibition.

See Yourself Sensing: Redefining Human Perception (2011)– is the first book to survey the fascinating intersection between design, the body and the senses over the last fifty years, from the utopian pods, pneumatics and head gear of the 1960’s, to the high-tech prostheses, wearable computing, implants, and interfaces between computers and the human nervous system of the recent decade.

See Yourself X focuses in on our fundamental perceptual domain- the human head—presenting an array of conceptual and constructed ideas for extending ourselves physically into space. This includes all forms of physical head augmentation, including new organs, hair extensions and hairdos, masks, head constructions and gear, headdresses, prosthetics and helmets by artists, designers, inventors and scientists.

See Yourself E(x)ist looks at how artists envision our human future in nature- our poetic attempts at agency, our technological advances, and our futile role in the intricate and complex web of all living things.The art acknowledges the elegance of futility, the strangeness of attempts at permanence, and the absurdity of technological advances.


Madeline Schwartzman is professor at Columbia, Barnard and Parsons. This writer, filmmaker and architect explores human narratives between art, design, technology and nature. Her books, See Yourself Sensing, See Yourself X and current exhibition See Yourself E(x)ist propose insights into a weird and wonderful future.

20 February 2018
3:00 PM – 4:00 PM

NUS Central Library
CLB-04-04, Theatrette 1

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CNM Research Talk: Making Sense of Public Culture- Presented By Professor Nikos Papastergiadis


In this lecture, Professor Nikos Papastergiadis explores the challenge of making sense of culture that occurs in public spaces. Unlike the performances and displays of culture within interior spaces, the experience of culture in an urban and networked public environment presents new challenges for cultural interpretation and evaluation. Relying on traditional art historical categories or emergent digital ethnographic tools may be either too narrow or too focused on technological affordances. Instead, he proposes to explore a new conceptual approach that seeks to grasp the wide range of artistic projects and diverse modes of public interaction. It will draw on research conducted at Melbourne’s Federation Square to discuss how the concept of ambience helps make sense of both the production and experience of public culture.

The first section of the article introduces the changing settings for culture: from an almost exclusively interior presentation to an increasingly mediated, networked and outdoor experience.

The second section situates this exteriorisation of culture in terms of a shifting urban environment that is increasingly interwoven with media networks, systems and infrastructure. This section also introduces the case study: Melbourne’s Federation Square.

The third section describes some of the different forms of engagement that take place in Federation Square and how this problematises traditional expectations of cultural experiences. Finally, he concludes with a reflection on these findings and draws out implications for cultural programming of public space.


Nikos Papastergiadis Professor at the School of Culture and Communication at the University of Melbourne. He studied at the University of Melbourne and University of Cambridge. Prior to returning to the University of Melbourne he was a lecturer at the University of Manchester. T His sole authored publications include Modernity as Exile (1993), Dialogues in the Diaspora (1998), The Turbulence of Migration (2000), Metaphor and Tension (2004) Spatial Aesthetics: Art Place and the Everyday (2006), Cosmopolitanism and Culture (2012), Ambient Perspectives (2013) as well as being the editor of over 10 collections, author of numerous essays which have been translated into over a dozen languages and appeared in major catalogues such as the Biennales of Sydney, Liverpool, Istanbul, Gwanju, Taipei, Lyon, Thessaloniki and Documenta 13. He is a Fellow of the Australian Academy of the Humanities and co-chair of the Greek Centre for Contemporary Culture, and Chair of the International Advisory Board for the Centre for Contemporary Art, Singapore.

7 February 2018
3:00 PM – 4:00 PM

Faculty of Arts & Social Sciences
National University of Singapore
Blk AS6, #03-38, CNM Playroom

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CNM Research Talk: Witnessing Suffering, Narrative Data, Autoethnographic Analysis, and Communicative Responsibility- Presented By Fulbright Scholar Professor Barbara Sharf


Medical humanities scholars have repeatedly made the case for the ethical importance of clinicians enacting attention, presence, and empathy to witness the stories of illness-related suffering disclosed by patients. However, the concept of witnessing has not received adequate attention in the communication literature (health communication or otherwise).

In this presentation, storied accounts of three instances of witnessing the tense precipice between living and dying experienced by patients being treated for critical illnesses in hospital intensive care units are described from the perspective of a non-clinician. Instead of these data being gathered through interviews or focus groups, they are instead drawn from [my own] personal participant-observation that includes a great deal of obvious subjectivity, interpersonal connection, and evoked emotions. So, is this data that counts as a form of research? Post-hoc reflection on these narrative accounts is unabashedly auto-ethnographic. Does authoethnographic analysis have validity and integrity as a scholarly venue? All of us are asked to consider what are the important aspects and responsibilities of being witness to another’s suffering.


Barbara Sharf is a health communication researcher with research interests encompassing a wide variety of health-related topics. She is best-known for works employing qualitative forms of investigation and analysis, particularly narrative inquiry. She is the author or co-author of three books, the most recent being Storied Health and Illness: Communicating Personal, Cultural, and Political Complexities (2017), and more than 75 academic journal articles and book chapters. Currently Professor Emerita in the Department of Communication at Texas A & M, she remains active in conducting and publishing research. Her work has been honored as Outstanding Health Communication Scholar (2005) and Distinguished Health Communication Article (2017) by the National Communication Association. For the past decade, her work has focused on communicative aspects of integrative health care, specifically how culturally-based, complementary systems and modalities of healing have moved toward institutionalization within conventional, biomedical organizations. As a U.S. Fulbright Research Scholar, she has visited NUS for the last three years in the Department of Communication and New Media to extend her studies to Singapore.

2 February 2018
3:00 PM – 4:00 PM

NUS Libraries, Central Library
National University of Singapore
CLB-04-04, Theatrette 1

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CARE Research Talk: Critical Digital Health Studies, Now And In The Future- Presented By Professor Deborah Lupton


Digital technologies have risen to meet the challenge of delivering better healthcare, containing medical costs and getting people to engage more actively in the promotion of health, fitness, well-being as well as self-care for chronic conditions. In medical journals, public health literature, industry forums and ministries, discussion has been intense, but mired in an overly utopian and individualistic approach to digital health technologies. In this talk, Professor Deborah Lupton will outline what defines critical digital health studies, in which the socio-cultural, ethical and political implications are identified. She will then delve into her current research, and share some ideas to shape the future of digital health studies.


Deborah Lupton is Centenary Research Professor in the News & Media Research Centre, Faculty of Arts & Design, University of Canberra. She is a Fellow of the Academy of the Social Sciences in Australia, leader of the Smart Technology Living Lab at the University of Canberra, and the co-leader of the Digital Data & Society Consortium. Her latest books are Digital Sociology (Routledge, 2015), The Quantified Self (Polity, 2016) and Digital Health (Routledge, 2017), as well as the edited volumes Digitised Health, Medicine and Risk (Routledge, 2016), The Digital Academic (Routledge, 2017, co-edited with Inger Mewburn and Pat Thomson) and Self-Tracking, Health and Medicine (2017). Her current research interests all involve aspects of digital sociology: digital health, digital data cultures, self-tracking practices, digital food cultures, digitised academia, and the digital surveillance of children and young people.

19 January 2018
2:30 PM – 3:30 PM

Faculty of Arts & Social Sciences
National University of Singapore

Blk AS6, #03-38, CNM Playroom
Lecture Theatre 10 (Beside the Arts Canteen)

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The New Paper: NUS Communications and New Media’s Groundbreaking Module on Fake News Featured

NUS’ Department of Communications and New Media’s groundbreaking module- NM2303 Fake News, Lies and Spin: How to Sift Fact From Fiction– is featured in the New Paper. To fight fake news, tertiary institutions have introduced lessons to help students differentiate fact from fiction. Three polytechnics and three universities told The … Continue reading

CNM Research Talk: Reality Television As Global Form- Presented By Associate Professor Biswarup Sen


Reality television has become an important part of popular culture. In recent decades, reality shows like American Idol, Big Brother, Survivor and Donald Trump’s The Apprentice have attracted a worldwide audience, adding to more traditional forms of fictional storytelling associated with the novel, cinema and broadcast entertainment. Reality TV is a distinct kind of cultural phenomenon, one that is based on the uniqueness of the format, crossing borders in terms of production and distribution, and structurally constituted by the logic of neo-liberal subject formation. It serves as a global form that helps us understand the cultural impact of globalisation.


Associate Professor Biswarup Sen has been teaching as an adjunct instructor at the School of Journalism and Communication since 2004.

He worked as a journalist in India before coming to the United States for graduate work in journalism and communication. He taught for several years in the Department of English, General Literature, and Rhetoric at the State University of New York, Binghamton, where he was a member of the University Diversity Task Force and served as an advisor to the student-run Harpur Academic Review. He has also worked as a consultant for a marketing firm and an internet-based company and as a communications specialist for nonprofit organizations.

17 January 2018
3:00 PM – 4:30 PM

Faculty of Arts & Social Sciences
National University of Singapore
Blk AS6, #03-38
CNM Playroom

Register at

CNM Executive Education: The Nuts And Bolts of Science Communication

WHY YOU NEED TO ATTEND: Public engagement in science has emerged as the new frontier in policy circles, among scientists as well as professionals whose jobs are to effectively communicate science-related topics to non-experts . Although there have been a number of ongoing initiatives on this, there exists discrepancy in the understanding of concept, how it is operationalised, and how it is approached in the various communities of practice.

The 2-day course aims to provide its participants with in-depth understanding on the key debates and conceptual challenges in public engagement with science.

7 – 8 December 2017
9:00 am – 5:00 PM
@ Faculty of Arts & Social Sciences
National University of Singapore
Block AS6, #03-38, CNM Meeting Room

Register Online Now at

For enquiries, feel free to reach out to Mr Amir Hamid at

Opinion: Social media and political polarisation in India- By Taberez Ahmed Neyazi

Assistant Professor Taberez Ahmed Neyazi observes that the high ideals of social media are slowly being eroded by toxic debates. He discusses the situation in India:

WHAT we traditionally understand as political polarization in the form of tough and negative rhetoric on the campaign trail that we assume is exacerbated by social media, is common during election campaigns by political parties. However, this polarization continues to thrive outside of election campaign periods among certain groups and is becoming much more evident in daily conversation on social media. The earlier promise that the internet and social media would offer space to marginalized groups and expand democratic deliberations seems to be giving way to more toxic debates. Similarly, research from the US and Europe suggests that the actors who were empowered in the mass media era remain the same in the digital media era, and hence, the same advantages and disadvantages that exist politically offline are being reproduced online.


Source: The Seminar

Team from NUS Communications and New Media Emerges as Champions for Pitch It 2017

The winners of Pitch It 2017 with the panel of judges from CNM, Visa Inc and BBDO Singapore.

By Deanne Galica

A team consisting of NUS Communications and New Media (CNM) students have emerged as the champion for Pitch It! 2017 after the grand finals held on November 10. Pitch It! 2017 is a tertiary-wide marketing competition organised by the CNM Society. This year, Pitch It! was organised in collaboration with Visa Inc and BBDO. The participating teams put together an integrated marketing campaign to address a challenge posed by Visa Inc.

After an elimination round, Visa Inc chose the top five teams who were then mentored by BBDO to refine their pitches. The challenge posed by VISA was – What can VISA do to shift brand perception from a credit card company to an innovative digital payment company amongst the Millennials?

In their campaign, the teams had to feature a wearable that showcases Visa Inc’s innovative digital payment capabilities.

The Winning Pitch

The winning pitch was a campaign titled #IAMVISA which aims to show how Visa can be a part of every millennial’s lifestyle. Their campaign was inspired by Calvin Klein’s 2016 Fall #mycalvins campaign. #IAMVISA features a playful take on VISA with each letter taking on a personality type –

V for Versatile
I for Intellectual
S for Simplistic
A for Adventurous

Phase One is a social media campaign featuring the different personality types to introduce #IAMVISA and act as a pretext for the next phase of the campaign.

Phase Two is a festival inspired by Art Box where attendees can pay using a temporary tattoo embedded with a VISA chip that flaunts VISA Inc’s digital payment innovation. The festival will be held across two weekends with each day featuring one personality type. Each personality type will be tied to a charity organisations and 10% of proceeds from the festival will be donated to these organisations.

Phase Three incorporates the different personality type into VISA cards with each card featuring a personality type.

The panel of judges consisting of personnel from CNM, VISA Inc and BBDO, unanimously chose the winning pitch. The judges were impressed with the cohesiveness of the winning team’s multi-pronged approach, backed by insightful research.

The Champions

The winning team consists of Cory Cheang Yi Jun, Pang Hui Ping, Taylor Chia Shi-Yen, Isabelle Anastasia Tan Yinn Lyn and Alvarez Brielle Clavel. All of whom are in their second year.

“The greatest difficulty we faced was juggling between school work and the competition,” said Cheang.

The winners walked away with an iPad Mini 4 each.

The Organisers

Behind the success of Pitch It! 2017 is the CNM Society. Led by Jasmine Chong and Deanne Galicia, Pitch It! was the biggest project for the society. The organisers faced setbacks initially with difficulty in securing partnerships with organisations. The partnership with Visa Inc was eventually secured with the help of an alumni.

“The competition was a year in the making. It was a huge undertaking! We reached out to many organisations and faced a lot of rejection. The real work hit us when we finally secured a partner client. From doing school visits to other tertiary institutions to managing communications with all parties involved. We spent countless hours planning everything to the last detail. In the end, it was all worth it because we truly believe Pitch It! is an incredible learning experience. Even [the planning committee] learnt a lot!” said Chong.

Pitch It! 2018 is under way and the planning has already begun. For the next edition, the CNM Society is looking to tap into the Institute of Public Relations Singapore and CNM’s Industry Advisory Council to find a partner client.

More about Pitch It! 2017

Pitch It! 2017 is the third edition of the competition. Past clients include Singapore Press Holdings and Mediacorp. This year, students from National University of Singapore, Nanyang Technological University, Singapore Management University, Singapore University of Social Sciences, Temasek Polytechnic, Singapore Polytechnic, Nanyang Polytechnic and General Assembly participated in the competition. There were 23 teams and a total of 107 participants.

Catch more of Pitch It! 2017 at the official gallery.

Want To Work With CNM?

Excited about what we’re doing at CNM? If you are a company, and want to work with our students, reach out to us by leaving a comment below.