CNM Alumnus Ashok Kumar Scales New Heights With Charitable Cause

Now a celebrity with a unique social initiative, Ashik Ashokan is a CNM alumnus who is making waves, one charitable cause at a time.

Heart2Climb was founded by Ashik and his former Innova Junior College classmate Ashok Kumar in 2014. To date, they have raised raised a total of $200,000. They are currently embarking on a new adventure to the world’s highest volcano Ojos Del Salado in South America. They aim to be the first Singaporeans to complete the 7 volcanic summits.

The beneficiary of their present expedition is the Singapore Association of the Visually Handicapped (SAVH), which supports Singapore Citizens and Permanent Residents with certified low vision or blindness. The motivation behind this climb is to highlight the challenges that the handicapped face on a daily basis. According to Ashik, they climb mountains every day.

Ashik currently works as a digital strategist with VML Southeast Asia & India. He specialises in target audience analysation and also client liaison.

Central to his success are the many opportunities that were available while he was a Communications and New Media student in NUS. As a hardworking sub-editor of the NUS CNM magazine Campus Eye, Ashik helped cover hot topics like the 2015 General Elections- interviewing key politicians and the public.

Working with companies such as Grab and Sony Pictures after graduation, he developed a keen sense of working closely with companies and other initiatives. In the initial stages of Heart2Climb, he had a difficult time trying to secure sponsorships. However, through sheer grit and hard work, he succeeded in convincing Starhub and RedBull to sponsor his first expedition and social initiative.

Written by Aby Tirza, CNM Student, Year 2

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