CNM Dialogues In Comms- The Role of Moral Emotions in Environmental Risk Communication: The Case of Environmental Victim Portrayals

Mr Hang Lu will facilitate a discussion on:

The Role of Moral Emotions in Environmental Risk Communication: The Case of Environmental Victim Portrayals

As both local and global environments experience rapid change, we have seen an increasing number of environmental victims depicted in the media. As a powerful driver of human actions, moral emotions—such as anger, compassion, and guilt—influence how we respond to these portrayals, including which actions we choose to take with regards to victims’ suffering.

In this talk, Hang will discuss the role that moral emotions play in influencing how audience members respond to messages about environmental victims. He will present findings from three experimental studies illustrating how a range of moral emotions, elicited from different sources and at different time points, shape reactions to environmental victims. He will conclude by considering implications of appealing to moral emotions in strategic environmental risk messaging as well as future directions for research in this emerging area.

DATE: Wednesday, 15 Nov 2017
TIME: 4:30 PM
VENUE: Faculty of Arts and Social Sciences, Block AS6, #03-33, CNM Meeting Room

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