Calibr8-ing Technology with Art at Random Blends 2014

By Dawn Tan, Calibr8, Media Relations

Random Blends 2014 drew a crowd of 300 people with its playful and interactive exhibits.

Random Blends 2014 drew a crowd of 300 people with its playful and interactive exhibits.

Over 30 interactive digital works by students of the Communications and New Media department (CNM) are featured at Random Blends 2014, an annual showcase. This year, Random Blends 2014 was officially launched at the ArtScience Museum at Marina Bay Sands on March 1, 2014. With more than 300 visitors attending the exhibition on the first day, Random Blends was off to a roaring start.

Professor Mohan J. Dutta, Head of the CNM said, “[Calibr8] showcases the artistic and creative expressions of our students that experiment with performance across a variety of media.”

Gracing the launch was the Guest of Honour, Ms. Sim Ann, the Minister of State, Ministry of Communications and Information and the Ministry of Education, along with special guests, Ms. Georgette Tan, Group Head of Communications for the Asia/Pacific, Middle East & Africa region at MasterCard, and Mr. Pann Lim, the award-winning creative director of Kinetic Design and Advertising.

From left: Professor Mohan J. Dutta, Head of the CNM department, NUS, Ms. Sim Ann, Minister of State, Ministry of Communications and Information and the Ministry of Education, Mr. Pann Lim, the award-winning creative director of Kinetic Design and Advertising, and Ms. Georgette Tan, Group Head of Communications for the Asia/Pacific, Middle East & Africa region at MasterCard

From left: Professor Mohan J. Dutta, Head of the CNM department, NUS, Ms. Sim Ann, Minister of State, Ministry of Communications and Information and the Ministry of Education, Mr. Pann Lim, the award-winning creative director of Kinetic Design and Advertising, and Ms. Georgette Tan, Group Head of Communications for the Asia/Pacific, Middle East & Africa region at MasterCard

In its sixth installation, Random Blends 2014 brings into focus experiential learning by departing from traditional static displays and providing visitors a hands-on opportunity to engage with the immersive exhibits and also with fellow visitors.

Yang Kai Ting, a 23-year-old visitor said that, “The interactive touch screen features and the creative digital works at Random Blends brought a breath of fresh air to the museum space. The exhibits were not just visually stimulating, they also questioned our growing reliance on technology.”

This year’s theme is ‘Calibr8’– a play on the word ‘Calibrate’ that redefines the relationship between the visitors and the exhibits in the museum space.

Tan Kai En, 25, the mastermind behind this year’s theme said the idea of calibration struck him when he was “calibrating his computer screen.”

“I wanted to invoke the sense of constant negotiation going on inside us when we are at an exhibition,” said Tan, a CNM student. “I also changed the ending letters “ate” to the number eight with a handshake sign to bring forth the notion that calibration is a two-way track.”

This student-organised exhibition provided great exposure to CNM students who experienced first-hand the process of setting up and organising an exhibition from scratch.

“It is a fruitful learning journey for all of us,” said Regina Liew, 23, one of the creators of the interactive comic, Se7en the Reaper, a highlight of the exhibition. “We learnt to think not only about the end-product of our works but also how to present it to the audience in a social context.”

Visitors get together to play Infiltration the Forbidden City, a featured board game.

Visitors get together to play Infiltration the Forbidden City, a featured board game.

To Yew Shiyun, 23, one of the brains behind Infiltrating the Forbidden City, a featured exhibit, it was satisfying to see people beyond NUS, interacting with “our creations”. She also thought that the whole experience would be useful for students in their future professions.

Exhibition Details

Random Blends 2014 is open to the public from March 2 to March 6, 2014. Visitors can view the exhibits from 10 a.m. to 7 p.m. on weekdays and weekends, at ArtScience Galleries (Level 4) of the ArtScience Museum at Marina Bay Sands. The ArtScience Museum at Marina Bay Sands is located at 10 Bayfront Avenue. Admission to the showcase is free.

For more information about Random Blends 2014, please visit http://www.randomblends2014.com/ and the Random Blends 2014 Facebook page at http://www.facebook.com/randomblends

 

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About Gulizar Haciyakupoglu

A PhD Candidate at Communications & New Media Programme, Faculty of Arts & Social Sciences
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