CNM is honoured to host visiting scholar Dr Byungho Park. Dr Park comes from the Business School at KAIST (Korea Advanced Institute of Science and Technology). During his one and a half month in Singapore, he will be doing research on Singaporeans and media consumption, in collaboration with CNM Programme’s faculty members. His research centres on media effects, human motivational system, cognition and behaviour. Dr Park will be in Singapore until August 31st, 2010.
About Byungho PARK
After graduating from Korea University (BS, Computer Science, 1993), Byungho Park worked for Samsung Electronics for five years before he proceeded to graduate studies. Dr Park (Ph.D., Mass Communications, Indiana University, 2006) trained under Dr Annie Lang in the areas of media psychology and psychophysiology. He was assistant professor at the National University of Singapore (Communications and New Media Programme) for two years, and is an Assistant Professor at the Business School at KAIST (Korea Advanced Institute of Science and Technology). He has two broad areas of interest: one is neuromarketing, which he sees as an area that applies psychophysiological research methods to marketing research (including advertising); another is human motivational system, which is related to personality and marketing, thus also having connection to neuromarketing. He is particularly interested in individual differences in human motivational system, which is believed to lead to differences in cognition and behaviours.