Dear Humans, 

Now, since all of you know the direction of producers in the context of the future of consumerism of beauty products, I will now tell you more about the perspectives and goals for consumers. Consumers have the power to control the producers and have the ability to make their own choices for their own products. 

Consumers, it is now in your hands

Consumers are powerful as they have the ability to influence producers. Without the support of the consumers, producers would have no one to sell their goods to. Hence, consumers have the important role of choosing their products ethically and wisely. According to a study, consumers are now more supportive of brands who list their ingredients on the product (Yeop et al., 2012). By doing that, consumers are more informed about the choices they are making in terms of harming the environment. Hence, since it is now out in the open, producers will then have to make a conscious effort to ensure that their products are using environmentally sustainable ingredients or risk the support of their customers. Although the production and selling of the beauty product may seem like an approach that does not involve the customer, it is actually the opposite. The feedback and support of the customer is vital. Thus, do your part and be an informed consumer!

Some consumers have done their part to be a sustainable consumer, have you? 

For more information, watch this video! 

Shaping good habits

Humans are creatures of habit. Hence, if a routine or habit is cultivated, it is easy for everyone to follow through (White, 2020). For instance, the usage for straws. For the longest time, we have been using plastic straws every single day for every meal. But, once the people decided that they should find alternatives, plastic straws almost immediately became obsolete. Now, everyone uses reusable metal or paper straws for their drinks. The same goes for beauty products. It only takes one person to say no, and lead the way for a new era of sustainable consumerism where it is the default option. The domino effect is also likely to take place, where one sustainable act will lead to another. Why not start today? 

Cheery vibes,

Mother Nature 

References: 

Katherine White,  . (2020, June 01). The Elusive Green Consumer. Retrieved November 04, 2020, from https://hbr.org/2019/07/the-elusive-green-consumer

Yeop, S. D., Lee, E., Park, S. & Lee, K. (2012). A Study on Consumers’ Perceptions and Emotional Behavioural Attitudes Concerning the Usefulness of Information on All Cosmetic Ingredients Used, Consumers’ Interest Annual, 58, 2012. Retrieved from https://www.consumerinterests.org/assets/docs/CIA/CIA2012/2012-5%20a%20study%20on%20consumers%20perceptions%20and%20emotional%20and%20behavioral%20attitudes%20concerning%20the%20usefulness%20of%20information%20on%20all%20cosmetic%20ingredients%20used.pdf