Dear Humans, 

So far, we have discussed the horrors in relation to the production of beauty products. In my previous posts, I showed you how the production of fragrances and skincare products have caused environmental degradation and harm both indoors and outdoors. With this in mind, the next step is to question how producers can take the lead in environmentally friendly consumerism. 

How can producers influence consumers to make the right choices?

In recent years, ethical consumerism has been on the rise and many have been more aware of the harm and risk of pollution for numerous chemicals. It is naturally for people to be more supportive of brands that do good for the environment and biodiversity. According to a study, 90% of Americans would be loyal to the brands that behave and produce ethically (Berlin, 2016). To further support this movement, celebrity endorsements are helpful in driving the motivation for conscious consumerism (Hansen & Bisson, 2018). People tend to follow the lead of celebrities whom they admire and this will easily influence the larger population to be more conscious of consuming ethically. However, this is a short term solution and it is not easy to change the mindsets of people when they are set in their ways. Therefore, in order to influence and change the habits of people, educational policies and curriculum have to play a part in these movements. When students understand the motivations and actions behind the companies, they would inherently participate in it and may even grow to be leaders of conservation in the future. 

Take a look at this podcast where they discuss about celebrities supporting environmental movements and the impact they have: 

Economic Problems

When purchasing beauty products, it is easy to assume that we can simply inculcate environmental values in the general public by educating them or initiating campaigns. However, most do not consider that some people may not have the ability to do so. Those of a lower socio-economic status may already be struggling to make ends meet, and it might be ridiculous to tell them to only buy products from brands that are environmentally sustainable. On the bright side, there are websites and campaigns that help to alleviate this problem. MIIGLE+ has a list of environmentally sustainable products and brands that everyone can look for before they purchase a product. This increases the accessibility to information and allows more people to make informed choices about the products that they are purchasing.  

If you want to know more about MIIGLE+, check out their website here https://miigle.com

I hope that all of you are now more aware of what producers can do despite the economic and social problems faced from the production and consumption of beauty products. Next up, I will be sharing more about the consumer’s role in the future of consumerism of beauty products. Stay tuned! 

Carefree vibes,

Mother Nature 

References:

Berlin, L. (2017, March 16). The Future of Consumerism: A World Where Products, People & Nature Are In Harmony. Retrieved November 04, 2020, from https://www.thegoodtrade.com/features/the-future-of-consumerism

Discover The World’s Ethical, Social Good & Vegan Brands: Miigle+ Miigle. (n.d.). Retrieved November 04, 2020, from https://miigle.com/

The Impact of Celebrity Endorsements on Environmental Causes: How Much of a Difference Do They Really Make? ‘ Pepperdine Graphic. (n.d.). Retrieved November 04, 2020, from https://pepperdine-graphic.com/the-impact-of-celebrity-endorsements-on-environmental-causes-how-much-of-a-difference-do-they-really-make/