An app to do it all: Baidu Recycle
What if recycling e-waste could actually be as easy as clicking a few buttons? That’s what China has achieved with their Baidu Recycle app (Baidu Huishou Zhan, lit. “Baidu Recycling Station”).
The Baidu Recycle opening press conference (Baidu, 2015).
In response to the growing challenge of e-waste pollution, UNDP China collaborated with internet company Baidu to develop a smartphone application known as “Baidu Recycle” (UNDP, n.d.).
The app helps users price and recycle their unwanted electronic products by generating nearby e-waste pick-up services. It was introduced in hopes that it would streamline the recycling process, making it more convenient and hassle-free. In doing so, this would also reduce the number of informal recycling stations.
User guide to the Baidu Recycle application (UNDP, n.d).
The Baidu Recycle app is an example of how technology can be harnessed to simplify the e-waste recycling process for everyday consumers. One of the major barriers to recycling was identified to be consumers’ lack of knowledge regarding their disposal options (Islam et al., 2021). Apps like Baidu Recycle thus ensure that the recycling process runs smoothly, taking care of everything up to your doorstep.
China is not the only one that offers apps like Baidu Recycle. Similar apps can be found in other pockets of the world, such as MyGizmo in Cincinnati or RESQ in Singapore (Hicks, 2010). However, they have yet to take off thus far. Personally, I didn’t know that RESQ existed in Singapore prior to writing this post. Though these apps are amazing inventions, they can only truly be useful if a high proportion of the population actually utilises them to dispose of their e-waste. Perhaps marketing tactics, such as offering incentives for new users, would help such apps gain popularity where they are located. This has proved successful for other apps such as Healthy 365 under the Live Healthy SG programme, which offered free Fitbit Inspire HR health trackers to users who signed up for their programme.
References
Baidu. (2015). Baidu Recycle. Retrieved 5 April 2022, from https://gongyi.baidu.com/dist/action-recycle.html.
Hicks, R. (2010). Could this app ease Singapore’s e-waste problem? Eco-Business. Retrieved 5 April 2022, from https://www.eco-business.com/news/could-this-app-ease-singapores-e-waste-problem/.
Islam, M. T., Huda, N., Baumber, A., Shumon, R., Zaman, A., Ali, F., Hossain, R., & Sahajwalla, V. (2021). A global review of consumer behavior towards e-waste and implications for the circular economy. Journal of Cleaner Production, 316, 128297. https://doi.org/10.1016/j.jclepro.2021.128297.
UNDP. (n.d.). Baidu Recycle. Retrieved 5 April 2022, from https://www.cn.undp.org/content/china/en/home/ourwork/our_campaigns/e-waste.html.
UNDP. (2016). China’s e-waste recycling app goes global. Retrieved 5 April 2022, from https://www.asia-pacific.undp.org/content/rbap/en/home/presscenter/pressreleases/2016/06/02/china-s-e-waste-recycling-app-goes-global-.html.