Welcome to the blog where we’ll hopefully debunk the many myths and legends of environmental consumerism and greenwashing. As the title says, we will attempt to flush out the greenwashing of corporations that influence consumerism and perhaps determine if these so-called “environmentally sustainable” efforts are indeed  beneficial to the environment, or are these efforts simply washed down the drain, or even further contributing towards environmental pollution.

Scaling down into the consumer perspectives, trends, and actions, individual consumer behaviours are often swayed by trends or herd mentality, are we moving towards the right direction? Is recycling truly beneficial? Is replacing single-use plastics really the way to go?  It’s time to end the war between the plastic and metal straws, join us in our journey as we consider what is truly beneficial for the environment!