Thank you for being part of our writing journey! Throughout this semester, we have shared some greenwashing methods and strategies by businesses and governments. Undoubtedly, there has been greater awareness in sustainability and being environmentally-friendly. For instance, governments from all around the world have been highly encouraging the use of electric vehicles in their countries. Having said that, though many know that electric vehicles are ‘greener’, not many know that the effectivity of the electric vehicles ultimately depends on the energy mix of the country. Increasing numbers of businesses have also started to jump on the sustainability bandwagon, using ‘green’ methods as an advertising gimmick to boost their profits, to attract sustainable consumers. Again, we should also perhaps give a benefit of doubt to those environmentally-friendly businesses. Consumers like ourselves should not only be environmentally-conscious, but should also be more aware and learn how to better identify businesses’ greenwashing tactics.

Once again, thank you for reading our posts 🙂