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The Best, Highest Paying, and Future Jobs in Marketing

 

Marketing professionals are increasingly involved in jobs that are not only directly related to their degree, but which also require a wider range of skills and knowledge. This has resulted in more options being available to a marketing graduate. Some of the popular job options available in marketing are:

1) Marketing Manager, or a marketing “all-rounder,” who has a broad range of skill set, including strategic thinking, and deep understanding of full marketing picture.

2) Brand Marketing Manager, who works with a branding agency, or acts as an in-house branding expert.

3) Marketing copywriter, who creates online and offline marketing contents for the organisation.

4) Social Media Specialist, who manages various social media platforms with customer-focused writing.

According to the Employment agency, Monster, many high paying marketing jobs are available, especially to those who have international experience, and can understand various culture and media strategies together with newer channels. This is mainly because marketing knowledge and skills apply to almost all businesses, from Ecommerce stores to “write my essay” services. In addition, marketing salaries are highest for those in revenue-generating positions. The top earning marketing jobs, according to Monster are:

1) International Marketing Executive, who is responsible for planning and directing international marketing strategies to capture audience attention in different cultures, markets and channels.

2) Top Channel Development Executive, who runs channel development in ways that maximize revenues

3) Marketing Executive, who can quickly adapt their company’s strategies and philosophies across a wide variety of ever-changing channels.

Forbes adds names such as Cadence Design, Juniper Network, The Coca Cola Company, Marvell Technology and Oracle to the list of organisations that pay the most for marketing jobs.

However, jobs in marketing are constantly evolving and the student of marketing can land up many exciting new job options in the future. According to content marketing influencer, Steve Olenski, some of the future marketing jobs are:

1) Chief Experience Officer, who will oversee development and implementation of products, services, and communication of user experience.

2) Augmented Reality Producer, who will engage with alternative methods of communication with the aid of technology, to help consumer virtually try products or services.

3) Lead Data Analyst, who will analyse and interpret marketing data.

This article was written by the NUS community. If you would like to contribute your article, please get in touch.

5 technologies helping governments around the world

Technology has become part of the fabric of everyday life for citizens. For governments, it’s becoming no different. Check out these 5 technologies that are helping governments serve us better.

Cloud Computing

Government agencies worldwide have begun to use cloud computing as an innovative means of streamlining processes. Cloud computing is helping governments to improve flexibility and overcome the problems created by the back-end silo systems of the past. We’ve seen major players like The U.S. Army, and the U.S. Department of Justice adopt cloud technologies early on. But governments worldwide have started to catch on to this trend, and today most governments are using cloud technologies to deliver improved services to citizens.

Machine Intelligence

The use of machine learning, robotics process automation (RPA) and artificial intelligence (AI) has been a global talking point this year. The rapid advancements of these technologies have the potential to automate workloads and increase productivity, as well as providing new avenues to enhance citizen engagement with government bodies. Currently, RPA and AI are used in all manner of innovative ways to help governments monitor and make decisions about traffic, road safety, transport and logistics. But experts suggest that the number of uses for robots and AI in government will continue to increase. Some predictions have estimated up to 250,000 government jobs could be lost to automation technologies.

Everything-as-a-service

The everything-as-a-service model has been around for a while. Providers create on-demand, digital versions of their products, and customers can then “pay for what they use” via a subscription service. Private enterprises and home-based customers have benefited from this system for some time, and now governments are beginning to make the shift too. The contrast with the traditional methods are very clear. Traditionally governments have built and maintained data centres with both physical and virtual servers. The everything-as-service approach passes these costs on to large service providers such as Amazon, Microsoft and Google, and just like any other customer, the government pays for what they use.

Integrated Visa Management

Integrated Visa management systems are becoming the norm for governments across the world. The benefits include significant reductions in administration costs, and speedier turnaround times for travellers. The traditional process used to take anywhere up to two months. A costly and stressful experience for potential tourists. E-Visas have completely changed the face of tourism and immigration. For example, today a Malaysia tourist visa can be issued in just a few days, or even hours. The reductions in time and costs aren’t the only benefit. Simplifying the visa process for travellers has the knock-on effect of increasing tourism revenue.

Geographic Information Systems

A geographic information system (GIS) is a system designed to capture, store, manipulate, analyse, manage, and present spatial or geographic data. The most well-known and widely used GIS system is of course, Google maps. In general, the term describes a system that stores, edits, analyses and shares geographic information. With GIS, governments can analyse environmental, demographic and topographic data to help make decisions about everything – construction, logistics, resource management and the environment, just to name a few examples.

This article was written by the NUS community. If you would like to contribute your article, please get in touch.

Notice: Please Read

All articles published in NUS Digital are submitted by NUS students and do not reflect the opinions of NUS Digital or the National University of Singapore.

Further, we have recently experienced cases of NUS students submitting articles that contain spam or subtle attempts at advertising. If you come across such content, we are deeply sorry and we request that you report it immediately so that we can promptly edit or remove articles as necessary. Thank you.

How to Master your Apparel Retail Site

[Disclaimer: This is an uncensored and unedited article submitted by a student at NUS. We have recently experienced cases of students publishing articles on NUS Digital that contain advertisements or spam, and we are deeply sorry for such cases. In those cases, we removed the articles promptly thanks to whistleblowing from our readers. If you believe this article contains any subtle advertisements, spam or offensive content, please report it for us to review. Thank you.]

Selling clothes online can be a very lucrative business to engage in. However, it is also one of the most competitive businesses out there. There are throngs of online clothing shopping sites. It can be difficult to stand out without a really great website. So, here are several very useful tips for designing a clothes-shopping site that converts:

Find a Super Unique Design

First of all, you need to decide on a website layout and design that is truly unique. As mentioned above, online apparel retail is a highly competitive business. Your little site will face hefty competition from giants like Amazon. Therefore, your business will have to develop a niche model. The website will have to reflect this niche model.

Compare website builders if needed to design your site. It should captivate the target audience and compel them enough to drive sales. You won’t be able to create a good business site using generic themes. So, it’s very worthwhile to spend some money on the web design process.

Use Hyper Real Photographs

The backbone of most online shopping sites is the photographs. These are what attract customers to your site. For your clothing site, publish photographs that look as real as possible. Do not aim for high-fashion shots unless it is your niche. Use models that your target audience can most relate to. Big, beautiful photographs contribute a lot to driving sales.

Make It Easy to Understand Measurements

One of the biggest issue online retail sites face is offering measurements to customers. All product descriptions must offer measurement details to customers. It’s best to have a page dedicated to explaining general measurements for various European and American sizes of clothes that may be sold on your site. Show measurements in a manner that customers can easily understand. Otherwise, they might claim later that the site promoted wrong measurements. To ensure optimal customer satisfaction, spend some time on how measurements are shown on the site.

Categorise for User Convenience

Categorise all products so that it’s easy for a customer to browse a collection without having to browse through everything. It is up to you to come up with category titles. It’s common to separate apparel items by seasons, size, accessories, and so on. Create filters that your customers will need to improve their shopping experience.

Include Search Bar at the Top

All retail websites need a search bar. This should be very prominent and located above the fold on websites. Make searching as easy as possible to improve engagement.

Reduce Distractions

Do not show popups ads or anything similar of the sort on your site. Reduce distractions so the customer attention is fixed on the products shown on the page. A clean shopping site will have higher conversion rates.

Make Navigation as Easy as Possible

Ultimately, you must make it as easy as possible for visitors to navigate through your site. This can be achieved relatively easily with drop-down bars and a minimalist layout. Too many components can prevent customers going from product to shopping cart. Reducing clutter on web pages and improving overall site speed are good ways to ensure that visitors can navigate seamlessly.

Next time you build an online shopping site, keep all of the above in mind. If you follow the tips, you will have a great site on your hands.

Why Modern Law Firms Are Sworn To Digital Marketing

[Disclaimer: This is an uncensored and unedited article submitted by a student at NUS. We have recently experienced cases of students publishing articles on NUS Digital that contain advertisements or spam, and we are deeply sorry for such cases. In those cases, we removed the articles promptly thanks to whistleblowing from our readers. If you believe this article contains any subtle advertisements, spam or offensive content, please report it for us to review. Thank you.]

Internet is the go-to resource for anything we want to know or search in the digital age. Todal, people will almost invariably take the virtual route while searching for legal counsels. Nearly 40% of people opt for internet while looking for legal assistance – be it a Scottsdale Divorce Lawyer or a Phoenix PI attorney. This stand-alone fact is enough to fathom the increasing importance of digital marketing for legal firms. Let’s look at how digital marketing helps law firms:

Helps to cater to a growing online audience

This is certainly the most important benefit of digital marketing for lawyers. Internet is perfectly entwined with modern life. It’s not just Gen X & Y who are using internet. Older generations too are fast taking to the world wide web in their daily course of life. The volume of internet users is amplifying with each passing week. Such a situation makes it mandatory for lawyers to make themselves visible online. In fact, more than half of your clients will first check the internet when looking for a lawyer. So, no matter how qualified you are, if you are not online, you will miss out on a huge chunk of your clients. A robust digital marketing campaign is crucial.

To survive fierce competition

Your digital journey starts with a website. But you also need a strong SEO and internet marketing campaign to boost your website rankings. With more and more lawyers joining the internet marketing bandwagon, the competition is fierce. Just having a website won’t do. You have to arm it up with the SEO-friendly strategies and other internet marketing tools to stand out in the crowd.

To gain marketing edge through expert content

One of the most important aspects of digital marketing is content marketing. Lawyers can use blogs to discuss expert legal insights and updates. Quality posts will command high readership that would consequently encourage Google to elevate your blog to the top. It’s natural human tendency to restrict an online search to the top few links. We hardly look past the 3rd search page. So, if you can increase your Google ranking through blogging, you will easily gain a competitive edge over your contenders.

Easy networking with social media

Social media assures strong networking opportunities for lawyers. You can use your social profile to keep the world updated about your latest wins or landmark settlements. It will in turn leverage your reputation to a wider audience. You can also use a social media page to share links of new blog posts or marketing videos. An efficient social media campaign will fast take your brand to your niche audience on social platforms.

Final words:

Digital marketing is always more economical compared to traditional advertising. Most digital ads will take no more than $2 a click. Moreover, it’s free to market your profile on social media. On the other hand, there are many free website building platforms that offer SEO-friendly websites at no additional charge.

NUS Digital’s Guide to Starting an Ecommerce Business in Singapore

[Disclaimer: This is an uncensored and unedited article submitted by a student at NUS. We have recently experienced cases of students publishing articles on NUS Digital that contain advertisements or spam, and we are deeply sorry for such cases. In those cases, we removed the articles promptly thanks to whistleblowing from our readers. If you believe this article contains any subtle advertisements, spam or offensive content, please report it for us to review. Thank you.]

Singapore boasts a dynamic ecommerce industry. The city state ranks number one for online sales in the whole of South-East Asia. As per Singapore ecommerce statistics, Singapore’s ecommerce market revenue is expected to grow at 11.2% per year, reaching US$5.086 billion by 2021 from, up from US$3.3 billion this year. Such a large market offers amazing prospects for enterprising NUS graduates planning their own ecommerce venture. Like every business, there are certain steps to abide by when launching your dream online store. Let’s explore the checklist to start your ecommerce business here.

What to sell

Before you register your company or design your store, get a clear idea about what you are selling. Make sure there is a robust need for it in the market. The most popular niche for ecommerce in Singapore is electronics & media. Other favorites are office supplies, books, music, fashion, and beauty products.

You should also define your initial niche beforehand. Start small, both with your inventory and audience. For the first 6 months, see how it goes. If your venture shows progress, contemplate widening your scope.

Incorporate the business

Decide on your business structure. Will it be a sole proprietorship, a LLC company, or a partnership with a fellow NUS grad? Market reports show that most modern entrepreneurs in Singapore prefer “private limited” agencies. The most important benefits here are limited liability, tax incentives, reliable image, and fast business registration within 24 hours. Always consult with a lawyer beforehand to understand the legal structure as well as taxes and liabilities of launching a business in Singapore.

Choose vendors wisely

You have to equip your inventory adequately before you market the store to the world. Thus, start looking for vendors after completing business incorporation. Make a shortlist of 4-5 vendors initially and get a market survey on them. Check out their reputation, retailer reviews, rates and product quality. Test their products before you launch them on your site.

Choose a domain name & design your store

Your domain name must be easy to read and directly relevant to your business and company name. The common practice is to use the name of your company as your domain name. But if that’s already taken by an existing company, get something that is the closest possible.

A professionally designed online store is fundamental when you are launching an ecommerce business. Professional designers might be too pricey for startups. If this is the case, try using ecommerce platforms like Spotify and Woocommerce. Your chosen platform should be a reputed name in the market and promise SEO support, responsive designs, social integration and a free trial.

Get the TrustSg mark

You should get the TrustSg shield for your ecommerce site. The nationally acclaimed seal stands for credibility and security for an ecommerce site. It also implies that your business and online store are fully compliant to all codes and standards set by the Singaporean government.

Create a buzz before official inauguration

This is one of the most important thing to consider when creating a successful online store. Before you open the store officially, try to create a buzz around your launch. You can use social networking sites to spread the word. Request your peers and relatives to take your word to the masses through active “Likes” and “Shares”. If you can afford, get a PR (Press Release) for your shop by a professional writer.

Try out different marketing channels

The ecommerce market in Singapore has ruthless competition. Therefore, your store needs solid marketing power to compete in the industry. Try out different marketing channels and analyze how they fare. This will help you find what works for you.

Have a flexible payment system

Try to follow flexible payment methods to cater to a versatile range of customers. Online bank transfer is the most common payment method for Singaporean online shoppers. Keep provisions for card payment, PayPal and COD as well.

Tracking checks when inheriting Pay-per-click accounts

[Disclaimer: This is an uncensored and unedited article submitted by a student at NUS. We have recently experienced cases of students publishing articles on NUS Digital that contain advertisements or spam, and we are deeply sorry for such cases. In those cases, we removed the articles promptly thanks to whistleblowing from our readers. If you believe this article contains any subtle advertisements, spam or offensive content, please report it for us to review. Thank you.]

Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked. PPC is a popular way to get visitors when you need traffic. When inheriting a website, this may come with a pay-per-click account that the previous owners had used to get exposure.

Whenever you manage a PPC account, tracking should be a high priority. But when you are inheriting an account, costs can be high, so it is in your best interest to ensure that tracking is in place and working correctly.

Below are some key checks to do when inheriting a pay-per-click account and how to remedy any flaws when going through these checks.

PPC Conversion Tracking

Ensure that the conversion tracking available through the major PPC search engines is in place. Run a lead-tracking report to see if conversion data is available for each search engine in use. This will tell you if they’re using conversion tracking. If they are, double check that the codes have been installed correctly on the website and/or landing pages. Leave no landing page unchecked, no conversion path untouched. If the account has no conversion data, this is your chance to implement the codes. Utilizing the conversion tracking services through Google, and Bing will allow you to manage those accounts more easily because you will have immediate access to conversion statistics.

AdWords and Analytics

Check the analytics tagging. When inheriting an account, your first task is to ask your client or the previous account manager whether they have been using an analytics program to monitor the site’s performance. If they have, find out if Google AdWords has been linked to Google Analytics (if the client is using Google Analytics). You can do this by simply logging into AdWords and clicking on Google Analytics from the Tools and Analysis tab.

Google Search Query Data in Analytics

Within the Google AdWords interface, there is a Search Query Performance report. However, this report has a major flaw: a tremendous amount of the search queries are labeled “other unique queries” and are not revealed to you. This can be very frustrating.

Google Analytics can be used to work around this issue and gain access to all search queries for your AdWords traffic. The process involves creating a new profile and creating filters that will pull the search query data out of the referral string (information that is passed to your website with each visitor from Google). Upon completing the setup process, you will be able to view the search queries for all your AdWords traffic.

Insertion tags, or as Google calls them, ValueTrack tags, are designed to pass important information from Google to your analytics package via your destination URL only. Use insertion tags to create comprehensive tracking URLs that will pull in keywords, differentiate between Search and Content, and display ad IDs and even the site where your placement targeted ad appeared.

 

NUS Digital’s Most Commonly Overlooked Web Design Mistakes

[Disclaimer: This is an uncensored and unedited article submitted by a student at NUS. We have recently experienced cases of students publishing articles on NUS Digital that contain advertisements or spam, and we are deeply sorry for such cases. In those cases, we removed the articles promptly thanks to whistleblowing from our readers. If you believe this article contains any subtle advertisements, spam or offensive content, please report it for us to review. Thank you.]

Web design can be a largely complicated field filled with a seemingly infinite plethora of features, plugins and jargon that the typical business owner may not come to understand. With the rise of website builders empowering the average joe to take web design into their own hands, it is important to note of some commonly overlooked web design mistakes that people make.

Making important information hard to find

One common web design mistake is making core information hard to locate. The homepage should have links to things like store hours, return policies, directions, FAQs, and shipping details. Other frequently viewed content like blogs and product descriptions should also have their own sub-menus in the sidebar once a visitor reaches that particular section. A search bar is also a very handy tool to place in the header of your site.

When creating the navigational layout for a website, it’s essential to focus on the consumer’s most frequent questions/needs and make those pages the easiest to find. On huge websites, it makes sense to create major category pages for quick navigation, which would give the user a brief description with a link to seek additional information.

Poor use of headers, sidebars, and footers

People often assume that heading areas, footers, and sidebars are designed exclusively for advertisements. However, it’s a big red flag when a webpage displays a high number of ads and banners, especially when there’s little content to go along with it. These areas can be much better utilized for additional navigation within the site. Now, that’s not to say that it’s wrong to place a banner across the top of the page advertising a special promotion. This only means to remember the importance of design and balance throughout the site. If in doubt, get a free web design audit at website design Australia.

Lacking consistent quality content

The number one ranking criteria for the search engines has always been the quality of the content displayed on websites. Yet, domain owners frequently spend thousands of dollars to build a sleek, beautiful site and then treat the actual writing as an afterthought. This affects far more than search results though, because it is also the number one way to engage visitors and increase conversion rates.

To determine if your content is high enough in quality, look no further than your bounce and click through rates for visitors. This will clearly show if people are viewing multiple pages and taking actions on-site or leaving quickly. Bottom line: When designing a website, give just as much consideration to your content.

Not paying attention to analytics

Finally, a critical mistake in website design is not properly setting up the site’s analytics through Google Webmaster Tools or a similar program, or not using the analytics once it’s properly installed. The only way to accurately measure a website’s success is by digging down into the data and seeing how visitors are navigating the website.

This enables you to quickly leverage tools that identify poorly performing pages, analyse important conversion flows, and test banners and promotions in order to improve the weaker facets and find the best option. The most popular websites in the modern world are constantly testing, measuring results, and optimizing some more. That’s the only way to constantly improve and increase customer loyalty.

Why is content marketing more important than ever?

[Disclaimer: This is an uncensored and unedited article submitted by a student at NUS. We have recently experienced cases of students publishing articles on NUS Digital that contain advertisements or spam, and we are deeply sorry for such cases. In those cases, we removed the articles promptly thanks to whistleblowing from our readers. If you believe this article contains any subtle advertisements, spam or offensive content, please report it for us to review. Thank you.]

What is content marketing?

Marketing is impossible and pointless without quality content. According to the Content Marketing Institute, content marketing can be defined as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”

Content marketing focuses on the notion that instead of pitching sales arguments for products or services, you instead provide truly relevant and useful content to your customers and prospective customers, with the aim of helping them solve their issues.

Benefits of content marketing

Producing quality content and implementing a content marketing strategy has several benefits, which include;

  1. Increased brand awareness: as customers and prospective customers search the web for answers to their questions and solutions for their problems, your brand continues to show up and resonate with them as the answer.
  2. Increased brand preference: Content marketing helps to further establish your brand as a thought leader and trend driver, which strengthens relationships with buyers and creates a reputation an authority within your industry.
  3. Greater reach at lower cost: a collection of great content will continue to reach more qualified leads and interested buyers. Although a successful content marketing strategy takes time, it doesn’t have to cost a lot and is regarded as one of the most profitable marketing tactics.

Tips to improve your content marketing

So now you understand how important content marketing is to any marketing campaign, here are a few tips on how to ensure your efforts aren’t wasted:

  1. Document your content marketing strategy – it doesn’t have to be long, but have a clearly defined, documented strategy to keep each campaign aligned with your overall goals.
  2. Have clearly defined goals for the content you share
  3. Define what metrics best measure your content marketing efforts – use these metrics to evaluate whether your content marketing efforts are helping you achieve your objectives or not.
  4. Adopt a customer-centric mindset – when planning and curating content, always keep in mind what your target audience actually want and need.
  5. Hire an internet marketing company to implement and manage your content marketing strategy. They possess the know-how and expertise to curate quality content that is aligned with industry best practice.

7 Tips for NUS Marketing Students to Design a Killer Sales Page

[Disclaimer: This is an uncensored and unedited article submitted by a student at NUS. We have recently experienced cases of students publishing articles on NUS Digital that contain advertisements or spam, and we are deeply sorry for such cases. In those cases, we removed the articles promptly thanks to whistleblowing from our readers. If you believe this article contains any subtle advertisements, spam or offensive content, please report it for us to review. Thank you.]

A new product always seeks a great sales page; a business might have a full-fledged website, but when it comes to the exclusive promotion of a product, a standalone sales page is far more important. However, the mere presence of a sales page won’t be enough to create a stir from target audiences. A sales page is like the curtain-raiser for the product and should be equipped to highlight the item at its very best. It must be optimized with a bold heading, right placement of CTA, strong focus on the product benefits, and other nuances that will pull a crowd. When you aspire to work in digital marketing, it’s crucial to understand what it takes to design an effective sales page.

Understand your client’s customers

First try to understand your client’s customers and their problems: learn how the new product can solve their issues and improve their lives! The whole purpose of a sales page is to pinpoint a problem and then dish out a solution through the new product. Study the client’s specific audience before you set out to design the sales page, and focus on emphasizing the product as the ultimate fix for the customer’s problem.

Stress the most important features separately

Follow a well-structured layout throughout a sales page so that readers will absorb the main idea at a quick glance. Apart from text paragraphs, it’s good to create a separate box for added emphasis on the most lucrative features or benefits of the product. Place the box on the upper part of the sales page so that it’s one of the first things readers will see as they enter the page. You can take this example from an amazing Comcast internet deals sales page. Notice how the page gets you hooked to the sales copy with separate boxes for the best features of the deals and services.

Compelling Headlines

Did you know the headline of your sales page is five times more significant than the entire body? As per ad legend David Oglivy’s tips for sales copies, the heading is 80% of the total sales page and must be extremely compelling. Focus on catchy bold headlines that will entice powerful emotions from readers. It shouldn’t be too long or too short: a perfect headline beckons a meaningful piece that inspires readers to delve further into the sales copy.

User testimonials

Social validation is crucial to enhance the credibility of a product. It’s natural human behavior to wager on a tried and tested formula to eliminate risks of loss or damage; it would be wise to insert user testimonials in places throughout the sales page to leverage the trust factor of the product before the readers. If the product has just launched, you can use testimonials from the testing phase. One testimonial can be used just after the subheading, and others can be scattered within discussion of the features or benefits of the product.

Numbers are pulling

Readers always seek for “specific” or tangible results, which is why numerical values are more attractive than mere qualitative adjectives. “Increases sales figures by 60%” is always more compelling than “increases sales figures to a great height.” Utilize numerical figures in headings, sub-headings, or the first paragraph to optimize the product value for the readers.

Focus more on benefits

While describing the product, focus on pointing out the benefits instead of just listing out the product’s features. A good example would be- “hypoallergenic mattress cover to keep your home healthy, fresh and disease-free.”

Big “Buy” buttons sell

This is one of the most vital tips to enhance the conversion rate of a sales page. The big “Buy” button has actually been proven through academic research to improve the conversion rate of sales pages. Anything that is bold and large always pulls attention, inducing a dominant effect in the human mind. Thus, the big-size “Belcher buttons” are the most popular and impactful for an optimized sales page design. Perry Belcher, the celebrated designer of this historic button, tested it in 10,000+ transactions & reported 35-320% improvement in conversion rates.

Finally, follow an easy structured layout with compact paragraphs, short sentences and simple fonts. If all NUS business students and entrepreneurs use these tips, they’re bound to have a stellar sales page.

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