[Disclaimer: This is an uncensored and unedited article submitted by a student at NUS. We have recently experienced cases of students publishing articles on NUS Digital that contain advertisements or spam, and we are deeply sorry for such cases. In those cases, we removed the articles promptly thanks to whistleblowing from our readers. If you believe this article contains any subtle advertisements, spam or offensive content, please report it for us to review. Thank you.]
Selling clothes online can be a very lucrative business to engage in. However, it is also one of the most competitive businesses out there. There are throngs of online clothing shopping sites. It can be difficult to stand out without a really great website. So, here are several very useful tips for designing a clothes-shopping site that converts:
Find a Super Unique Design
First of all, you need to decide on a website layout and design that is truly unique. As mentioned above, online apparel retail is a highly competitive business. Your little site will face hefty competition from giants like Amazon. Therefore, your business will have to develop a niche model. The website will have to reflect this niche model.
Compare website builders if needed to design your site. It should captivate the target audience and compel them enough to drive sales. You won’t be able to create a good business site using generic themes. So, it’s very worthwhile to spend some money on the web design process.
Use Hyper Real Photographs
The backbone of most online shopping sites is the photographs. These are what attract customers to your site. For your clothing site, publish photographs that look as real as possible. Do not aim for high-fashion shots unless it is your niche. Use models that your target audience can most relate to. Big, beautiful photographs contribute a lot to driving sales.
Make It Easy to Understand Measurements
One of the biggest issue online retail sites face is offering measurements to customers. All product descriptions must offer measurement details to customers. It’s best to have a page dedicated to explaining general measurements for various European and American sizes of clothes that may be sold on your site. Show measurements in a manner that customers can easily understand. Otherwise, they might claim later that the site promoted wrong measurements. To ensure optimal customer satisfaction, spend some time on how measurements are shown on the site.
Categorise for User Convenience
Categorise all products so that it’s easy for a customer to browse a collection without having to browse through everything. It is up to you to come up with category titles. It’s common to separate apparel items by seasons, size, accessories, and so on. Create filters that your customers will need to improve their shopping experience.
Include Search Bar at the Top
All retail websites need a search bar. This should be very prominent and located above the fold on websites. Make searching as easy as possible to improve engagement.
Do not show popups ads or anything similar of the sort on your site. Reduce distractions so the customer attention is fixed on the products shown on the page. A clean shopping site will have higher conversion rates.
Make Navigation as Easy as Possible
Ultimately, you must make it as easy as possible for visitors to navigate through your site. This can be achieved relatively easily with drop-down bars and a minimalist layout. Too many components can prevent customers going from product to shopping cart. Reducing clutter on web pages and improving overall site speed are good ways to ensure that visitors can navigate seamlessly.
Next time you build an online shopping site, keep all of the above in mind. If you follow the tips, you will have a great site on your hands.