NUS Digital

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Month: July 2017

How to Master your Apparel Retail Site

[Disclaimer: This is an uncensored and unedited article submitted by a student at NUS. We have recently experienced cases of students publishing articles on NUS Digital that contain advertisements or spam, and we are deeply sorry for such cases. In those cases, we removed the articles promptly thanks to whistleblowing from our readers. If you believe this article contains any subtle advertisements, spam or offensive content, please report it for us to review. Thank you.]

Selling clothes online can be a very lucrative business to engage in. However, it is also one of the most competitive businesses out there. There are throngs of online clothing shopping sites. It can be difficult to stand out without a really great website. So, here are several very useful tips for designing a clothes-shopping site that converts:

Find a Super Unique Design

First of all, you need to decide on a website layout and design that is truly unique. As mentioned above, online apparel retail is a highly competitive business. Your little site will face hefty competition from giants like Amazon. Therefore, your business will have to develop a niche model. The website will have to reflect this niche model.

Compare website builders if needed to design your site. It should captivate the target audience and compel them enough to drive sales. You won’t be able to create a good business site using generic themes. So, it’s very worthwhile to spend some money on the web design process.

Use Hyper Real Photographs

The backbone of most online shopping sites is the photographs. These are what attract customers to your site. For your clothing site, publish photographs that look as real as possible. Do not aim for high-fashion shots unless it is your niche. Use models that your target audience can most relate to. Big, beautiful photographs contribute a lot to driving sales.

Make It Easy to Understand Measurements

One of the biggest issue online retail sites face is offering measurements to customers. All product descriptions must offer measurement details to customers. It’s best to have a page dedicated to explaining general measurements for various European and American sizes of clothes that may be sold on your site. Show measurements in a manner that customers can easily understand. Otherwise, they might claim later that the site promoted wrong measurements. To ensure optimal customer satisfaction, spend some time on how measurements are shown on the site.

Categorise for User Convenience

Categorise all products so that it’s easy for a customer to browse a collection without having to browse through everything. It is up to you to come up with category titles. It’s common to separate apparel items by seasons, size, accessories, and so on. Create filters that your customers will need to improve their shopping experience.

Include Search Bar at the Top

All retail websites need a search bar. This should be very prominent and located above the fold on websites. Make searching as easy as possible to improve engagement.

Reduce Distractions

Do not show popups ads or anything similar of the sort on your site. Reduce distractions so the customer attention is fixed on the products shown on the page. A clean shopping site will have higher conversion rates.

Make Navigation as Easy as Possible

Ultimately, you must make it as easy as possible for visitors to navigate through your site. This can be achieved relatively easily with drop-down bars and a minimalist layout. Too many components can prevent customers going from product to shopping cart. Reducing clutter on web pages and improving overall site speed are good ways to ensure that visitors can navigate seamlessly.

Next time you build an online shopping site, keep all of the above in mind. If you follow the tips, you will have a great site on your hands.

Why Modern Law Firms Are Sworn To Digital Marketing

[Disclaimer: This is an uncensored and unedited article submitted by a student at NUS. We have recently experienced cases of students publishing articles on NUS Digital that contain advertisements or spam, and we are deeply sorry for such cases. In those cases, we removed the articles promptly thanks to whistleblowing from our readers. If you believe this article contains any subtle advertisements, spam or offensive content, please report it for us to review. Thank you.]

Internet is the go-to resource for anything we want to know or search in the digital age. Todal, people will almost invariably take the virtual route while searching for legal counsels. Nearly 40% of people opt for internet while looking for legal assistance – be it a Scottsdale Divorce Lawyer or a Phoenix PI attorney. This stand-alone fact is enough to fathom the increasing importance of digital marketing for legal firms. Let’s look at how digital marketing helps law firms:

Helps to cater to a growing online audience

This is certainly the most important benefit of digital marketing for lawyers. Internet is perfectly entwined with modern life. It’s not just Gen X & Y who are using internet. Older generations too are fast taking to the world wide web in their daily course of life. The volume of internet users is amplifying with each passing week. Such a situation makes it mandatory for lawyers to make themselves visible online. In fact, more than half of your clients will first check the internet when looking for a lawyer. So, no matter how qualified you are, if you are not online, you will miss out on a huge chunk of your clients. A robust digital marketing campaign is crucial.

To survive fierce competition

Your digital journey starts with a website. But you also need a strong SEO and internet marketing campaign to boost your website rankings. With more and more lawyers joining the internet marketing bandwagon, the competition is fierce. Just having a website won’t do. You have to arm it up with the SEO-friendly strategies and other internet marketing tools to stand out in the crowd.

To gain marketing edge through expert content

One of the most important aspects of digital marketing is content marketing. Lawyers can use blogs to discuss expert legal insights and updates. Quality posts will command high readership that would consequently encourage Google to elevate your blog to the top. It’s natural human tendency to restrict an online search to the top few links. We hardly look past the 3rd search page. So, if you can increase your Google ranking through blogging, you will easily gain a competitive edge over your contenders.

Easy networking with social media

Social media assures strong networking opportunities for lawyers. You can use your social profile to keep the world updated about your latest wins or landmark settlements. It will in turn leverage your reputation to a wider audience. You can also use a social media page to share links of new blog posts or marketing videos. An efficient social media campaign will fast take your brand to your niche audience on social platforms.

Final words:

Digital marketing is always more economical compared to traditional advertising. Most digital ads will take no more than $2 a click. Moreover, it’s free to market your profile on social media. On the other hand, there are many free website building platforms that offer SEO-friendly websites at no additional charge.

NUS Digital’s Guide to Starting an Ecommerce Business in Singapore

[Disclaimer: This is an uncensored and unedited article submitted by a student at NUS. We have recently experienced cases of students publishing articles on NUS Digital that contain advertisements or spam, and we are deeply sorry for such cases. In those cases, we removed the articles promptly thanks to whistleblowing from our readers. If you believe this article contains any subtle advertisements, spam or offensive content, please report it for us to review. Thank you.]

Singapore boasts a dynamic ecommerce industry. The city state ranks number one for online sales in the whole of South-East Asia. As per Singapore ecommerce statistics, Singapore’s ecommerce market revenue is expected to grow at 11.2% per year, reaching US$5.086 billion by 2021 from, up from US$3.3 billion this year. Such a large market offers amazing prospects for enterprising NUS graduates planning their own ecommerce venture. Like every business, there are certain steps to abide by when launching your dream online store. Let’s explore the checklist to start your ecommerce business here.

What to sell

Before you register your company or design your store, get a clear idea about what you are selling. Make sure there is a robust need for it in the market. The most popular niche for ecommerce in Singapore is electronics & media. Other favorites are office supplies, books, music, fashion, and beauty products.

You should also define your initial niche beforehand. Start small, both with your inventory and audience. For the first 6 months, see how it goes. If your venture shows progress, contemplate widening your scope.

Incorporate the business

Decide on your business structure. Will it be a sole proprietorship, a LLC company, or a partnership with a fellow NUS grad? Market reports show that most modern entrepreneurs in Singapore prefer “private limited” agencies. The most important benefits here are limited liability, tax incentives, reliable image, and fast business registration within 24 hours. Always consult with a lawyer beforehand to understand the legal structure as well as taxes and liabilities of launching a business in Singapore.

Choose vendors wisely

You have to equip your inventory adequately before you market the store to the world. Thus, start looking for vendors after completing business incorporation. Make a shortlist of 4-5 vendors initially and get a market survey on them. Check out their reputation, retailer reviews, rates and product quality. Test their products before you launch them on your site.

Choose a domain name & design your store

Your domain name must be easy to read and directly relevant to your business and company name. The common practice is to use the name of your company as your domain name. But if that’s already taken by an existing company, get something that is the closest possible.

A professionally designed online store is fundamental when you are launching an ecommerce business. Professional designers might be too pricey for startups. If this is the case, try using ecommerce platforms like Spotify and Woocommerce. Your chosen platform should be a reputed name in the market and promise SEO support, responsive designs, social integration and a free trial.

Get the TrustSg mark

You should get the TrustSg shield for your ecommerce site. The nationally acclaimed seal stands for credibility and security for an ecommerce site. It also implies that your business and online store are fully compliant to all codes and standards set by the Singaporean government.

Create a buzz before official inauguration

This is one of the most important thing to consider when creating a successful online store. Before you open the store officially, try to create a buzz around your launch. You can use social networking sites to spread the word. Request your peers and relatives to take your word to the masses through active “Likes” and “Shares”. If you can afford, get a PR (Press Release) for your shop by a professional writer.

Try out different marketing channels

The ecommerce market in Singapore has ruthless competition. Therefore, your store needs solid marketing power to compete in the industry. Try out different marketing channels and analyze how they fare. This will help you find what works for you.

Have a flexible payment system

Try to follow flexible payment methods to cater to a versatile range of customers. Online bank transfer is the most common payment method for Singaporean online shoppers. Keep provisions for card payment, PayPal and COD as well.

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