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Web design can be a largely complicated field filled with a seemingly infinite plethora of features, plugins and jargon that the typical business owner may not come to understand. With the rise of website builders empowering the average joe to take web design into their own hands, it is important to note of some commonly overlooked web design mistakes that people make.
Making important information hard to find
One common web design mistake is making core information hard to locate. The homepage should have links to things like store hours, return policies, directions, FAQs, and shipping details. Other frequently viewed content like blogs and product descriptions should also have their own sub-menus in the sidebar once a visitor reaches that particular section. A search bar is also a very handy tool to place in the header of your site.
When creating the navigational layout for a website, it’s essential to focus on the consumer’s most frequent questions/needs and make those pages the easiest to find. On huge websites, it makes sense to create major category pages for quick navigation, which would give the user a brief description with a link to seek additional information.
Poor use of headers, sidebars, and footers
People often assume that heading areas, footers, and sidebars are designed exclusively for advertisements. However, it’s a big red flag when a webpage displays a high number of ads and banners, especially when there’s little content to go along with it. These areas can be much better utilized for additional navigation within the site. Now, that’s not to say that it’s wrong to place a banner across the top of the page advertising a special promotion. This only means to remember the importance of design and balance throughout the site. If in doubt, get a free web design audit at website design Australia.
Lacking consistent quality content
The number one ranking criteria for the search engines has always been the quality of the content displayed on websites. Yet, domain owners frequently spend thousands of dollars to build a sleek, beautiful site and then treat the actual writing as an afterthought. This affects far more than search results though, because it is also the number one way to engage visitors and increase conversion rates.
To determine if your content is high enough in quality, look no further than your bounce and click through rates for visitors. This will clearly show if people are viewing multiple pages and taking actions on-site or leaving quickly. Bottom line: When designing a website, give just as much consideration to your content.
Not paying attention to analytics
Finally, a critical mistake in website design is not properly setting up the site’s analytics through Google Webmaster Tools or a similar program, or not using the analytics once it’s properly installed. The only way to accurately measure a website’s success is by digging down into the data and seeing how visitors are navigating the website.
This enables you to quickly leverage tools that identify poorly performing pages, analyse important conversion flows, and test banners and promotions in order to improve the weaker facets and find the best option. The most popular websites in the modern world are constantly testing, measuring results, and optimizing some more. That’s the only way to constantly improve and increase customer loyalty.