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The whole point of running a website is to make sure that you garner more and more visitors, who eventually lead to customers. For instance, if you are running an online store, the quality of your website will determine how much traffic you pull in. The key is not simply to attract new customers (although I admit, that is undoubtedly the fundamental driver of business); it is also to retain older customers. In simpler terms, you need to give your customers a reason to stay and a reason to keep coming back.
There are hundreds of websites in the market today, some of them in the same field as you. Why would your customers pick you over someone else? Essentially speaking, there are a few important aspects of every website that determine its quality. Your customers would be judging you based on these basic qualities, and here’s three of the most important ones:
- The structure of your website – When you visit a particular website, what is the first thing that hits you? The design or the structure, of course. Even before you gauge the contents or the images, you look at how it is all presented and organised in one package. A web page containing too many items, cluttered here and there in a haphazard manner, would certainly annoy you. On the other hand, one that contains a neat and organised structure with a minimalistic design is much more enjoyable. While you design your website, make sure that the website designers pay close attention to the overall structure of it all.
- Minimalistic design – You should learn the art of compression if you want to see your website succeed. Cramping every teeny bit of information into your website just because you can won’t do any good. A website needs to be crisp, to the point, and epigrammatic – there is no point in beating about the bush. Of course, you must incorporate images into your web pages to make them look all the more attractive. But don’t go overboard with it. Keep it simple, sophisticated and elegant. A good website is one that is able to convey more through a short and crisp message.
- Keep an eye on the end goal – When you started out with the website, you certainly had an end goal in mind, didn’t you? In the course of designing the website, don’t lose sight of that goal. Every element you add to your website or every content should have one goal working behind it – to generate leads. Thus, it is important that you have a call to action element in your website. In fact, every piece of content on your website should trigger action and should compel the user to enter into business with you.
The whole point of running a website is to maximise opportunity and to ensure that more and more people find out about you. Till you reach your goal, we advise you to keep trying and experimenting with your website till you discover what works best.