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Month: May 2017

7 Tips for NUS Marketing Students to Design a Killer Sales Page

[Disclaimer: This is an uncensored and unedited article submitted by a student at NUS. We have recently experienced cases of students publishing articles on NUS Digital that contain advertisements or spam, and we are deeply sorry for such cases. In those cases, we removed the articles promptly thanks to whistleblowing from our readers. If you believe this article contains any subtle advertisements, spam or offensive content, please report it for us to review. Thank you.]

A new product always seeks a great sales page; a business might have a full-fledged website, but when it comes to the exclusive promotion of a product, a standalone sales page is far more important. However, the mere presence of a sales page won’t be enough to create a stir from target audiences. A sales page is like the curtain-raiser for the product and should be equipped to highlight the item at its very best. It must be optimized with a bold heading, right placement of CTA, strong focus on the product benefits, and other nuances that will pull a crowd. When you aspire to work in digital marketing, it’s crucial to understand what it takes to design an effective sales page.

Understand your client’s customers

First try to understand your client’s customers and their problems: learn how the new product can solve their issues and improve their lives! The whole purpose of a sales page is to pinpoint a problem and then dish out a solution through the new product. Study the client’s specific audience before you set out to design the sales page, and focus on emphasizing the product as the ultimate fix for the customer’s problem.

Stress the most important features separately

Follow a well-structured layout throughout a sales page so that readers will absorb the main idea at a quick glance. Apart from text paragraphs, it’s good to create a separate box for added emphasis on the most lucrative features or benefits of the product. Place the box on the upper part of the sales page so that it’s one of the first things readers will see as they enter the page. You can take this example from an amazing Comcast internet deals sales page. Notice how the page gets you hooked to the sales copy with separate boxes for the best features of the deals and services.

Compelling Headlines

Did you know the headline of your sales page is five times more significant than the entire body? As per ad legend David Oglivy’s tips for sales copies, the heading is 80% of the total sales page and must be extremely compelling. Focus on catchy bold headlines that will entice powerful emotions from readers. It shouldn’t be too long or too short: a perfect headline beckons a meaningful piece that inspires readers to delve further into the sales copy.

User testimonials

Social validation is crucial to enhance the credibility of a product. It’s natural human behavior to wager on a tried and tested formula to eliminate risks of loss or damage; it would be wise to insert user testimonials in places throughout the sales page to leverage the trust factor of the product before the readers. If the product has just launched, you can use testimonials from the testing phase. One testimonial can be used just after the subheading, and others can be scattered within discussion of the features or benefits of the product.

Numbers are pulling

Readers always seek for “specific” or tangible results, which is why numerical values are more attractive than mere qualitative adjectives. “Increases sales figures by 60%” is always more compelling than “increases sales figures to a great height.” Utilize numerical figures in headings, sub-headings, or the first paragraph to optimize the product value for the readers.

Focus more on benefits

While describing the product, focus on pointing out the benefits instead of just listing out the product’s features. A good example would be- “hypoallergenic mattress cover to keep your home healthy, fresh and disease-free.”

Big “Buy” buttons sell

This is one of the most vital tips to enhance the conversion rate of a sales page. The big “Buy” button has actually been proven through academic research to improve the conversion rate of sales pages. Anything that is bold and large always pulls attention, inducing a dominant effect in the human mind. Thus, the big-size “Belcher buttons” are the most popular and impactful for an optimized sales page design. Perry Belcher, the celebrated designer of this historic button, tested it in 10,000+ transactions & reported 35-320% improvement in conversion rates.

Finally, follow an easy structured layout with compact paragraphs, short sentences and simple fonts. If all NUS business students and entrepreneurs use these tips, they’re bound to have a stellar sales page.

3 Things That All NUS Entrepreneurs Can Do to Enhance their Websites

[Disclaimer: This is an uncensored and unedited article submitted by a student at NUS. We have recently experienced cases of students publishing articles on NUS Digital that contain advertisements or spam, and we are deeply sorry for such cases. In those cases, we removed the articles promptly thanks to whistleblowing from our readers. If you believe this article contains any subtle advertisements, spam or offensive content, please report it for us to review. Thank you.]

The whole point of running a website is to make sure that you garner more and more visitors, who eventually lead to customers. For instance, if you are running an online store, the quality of your website will determine how much traffic you pull in. The key is not simply to attract new customers (although I admit, that is undoubtedly the fundamental driver of business); it is also to retain older customers. In simpler terms, you need to give your customers a reason to stay and a reason to keep coming back.

 

 

There are hundreds of websites in the market today, some of them in the same field as you. Why would your customers pick you over someone else? Essentially speaking, there are a few important aspects of every website that determine its quality. Your customers would be judging you based on these basic qualities, and here’s three of the most important ones:

  • The structure of your website – When you visit a particular website, what is the first thing that hits you? The design or the structure, of course. Even before you gauge the contents or the images, you look at how it is all presented and organised in one package. A web page containing too many items, cluttered here and there in a haphazard manner, would certainly annoy you. On the other hand, one that contains a neat and organised structure with a minimalistic design is much more enjoyable. While you design your website, make sure that the website designers pay close attention to the overall structure of it all.
  • Minimalistic design – You should learn the art of compression if you want to see your website succeed. Cramping every teeny bit of information into your website just because you can won’t do any good. A website needs to be crisp, to the point, and epigrammatic – there is no point in beating about the bush. Of course, you must incorporate images into your web pages to make them look all the more attractive. But don’t go overboard with it. Keep it simple, sophisticated and elegant. A good website is one that is able to convey more through a short and crisp message.
  • Keep an eye on the end goal – When you started out with the website, you certainly had an end goal in mind, didn’t you? In the course of designing the website, don’t lose sight of that goal. Every element you add to your website or every content should have one goal working behind it – to generate leads. Thus, it is important that you have a call to action element in your website. In fact, every piece of content on your website should trigger action and should compel the user to enter into business with you.

The whole point of running a website is to maximise opportunity and to ensure that more and more people find out about you. Till you reach your goal, we advise you to keep trying and experimenting with your website till you discover what works best.

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