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E-commerce is the most competitive online industry by a mile. Today you can buy almost anything online, from clothes and shoes to houses, cars and holidays. So, when you start an online shop, you will have your work cut out for you in the marketing department. Without digital marketing, it’s near impossible for e-commerce stores to gain new customers. It must be all about driving traffic to your site; if it isn’t, the business will fail.
Efficiency is key to running a successful e-commerce store, so we’ve compiled a list of the digital marketing strategies that provide the best results.
Every online business owner knows that optimising their website for search is essential to digital marketing. Without a strong presence in search engine results pages, your online store will quickly begin to get lost amid a sea of competitors fighting it out for the top spot.
But, the problem here is that busy e-commerce store owners don’t have the time for keyword research, guest posting, creating meta-descriptions and creating backlinks – they simply want to sell. In this case, a professional SEO company is well worth the investment.
2. Social Media Marketing:
The world we live in today revolves around social media; Facebook alone has more than 100 million users. Combine this with the billions of users across platforms like Twitter, Instagram, LinkedIn, and YouTube, and you can imagine the vast number of people your brand can reach out to on social networks.
Getting your brand out there on social media and engaging with your followers has never been more important. Customers today aren’t just looking for the perfect product; they need an awesome experience, including great customer service on social media.
3. Guest Posting:
Guest posting is a touchy subject as it’s been used and abused so many times in the past. But, it’s certainly worth a mention as when done according to guidelines and using all white-hat SEO, guest posts are still a leading method of driving more traffic to an e-commerce store.
Partner with popular bloggers in your niche and provide them with interesting, high quality content for their readers in return for a link back to your page on their blog.
4. Affiliate Programs:
Joining an affiliate program as a retailer can significantly boost your store’s online traffic. The awesome thing about affiliate marketing is that you only pay when a sale is made; you won’t have to part with your cash unless results are produced.
Alternatively, you could create pay-per-click (PPC) ads, but bear in mind that you’ll be paying for clicks that won’t necessarily turn into sales.
5. Product Reviews:
Encouraging your existing customers to review your brand, products and services provides a gold mine of information for any potential future customers looking to find out more. Allowing reviews for individual products is also on the rise; the more detailed, the better.
Don’t just ask customers for reviews, either – bloggers in your niche might run a feature on your product if you send them one to check out.