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Month: March 2017

How to Make Your Video Marketing Campaign More Engaging

[Disclaimer: This is an uncensored and unedited article submitted by a student at NUS. We have recently experienced cases of students publishing articles on NUS Digital that contain advertisements or spam, and we are deeply sorry for such cases. In those cases, we removed the articles promptly thanks to whistleblowing from our readers. If you believe this article contains any subtle advertisements, spam or offensive content, please report it for us to review. Thank you.]

Video is quickly taking over as the newest form of communication and the latest trend in SEO. This means that advertising can greatly benefit from using this as a method of publicity. Videos allow your message to be subliminal rather than overt, a gesture that many consumers will appreciate.

As with most forms of marketing, however, there is a right way to do things. This ensures that you are maximising the benefits that you receive from this type of advertising. In addition to actual video marketing, there are also other advantages that videos can provide. YouTube marketing services will also allow you to post ads on other, similar videos to bring more recognition to your brand. Here is some advice on how to engage with your consumers better via videos.

Create a Program

Video marketing, similar to other posts on social media, can be scheduled. This gives your company the propensity to create a series of videos and post them chronologically. This is a good tactic if you will be launching a new product or service soon. You can create little updates about the upcoming project and garner attention for the distribution date. This will also serve as a gentle reminder to your consumers, keeping the idea fresh in their minds. You can also tie this in with any other online or offline projects that you may have going on.

Keep it Short, Sweet, and Simple

While videos have certainly increased in popularity, the duration of them have also decreased. The average attention span of the consumer is declining. Social media sites such as Twitter’s Vine and Instagram’s video options have only amplified for the public’s need for short videos. This means that any videos that you create should be less than five minutes long for maximum effect. It is also important to be engaging and have a gimmick that your competitors may not. This is how you ensure that you will receive a greater following.

Create Video Tutorials

Tutorials have become increasingly more popular. This is a great way to hook an audience. Now, more than ever, users are being directed to YouTube in droves in search of the perfect How-To video. Individuals would much rather watch someone show them how to use or do something than read instructions online. You can use this to your advantage. You can encourage more people to buy your products by showing them how to use them in a fun, engaging manner. Adding tips and tricks on how to use the products or services will also greatly help your brand recognition.

Use Consumers as Spokespeople

The most effective way of calling attention to your product is to have your customers create a video about your product or service. This can be done in the form of a review or a tutorial but it will have infinitely more reach than a video generated by the company itself. Contact a YouTuber that works with products similar to you and request a video. You will then instantly have access to their subscribers.

Include a Call to Action

Always remember to end your video with a call to action. Your potential customers should have some direction once they have seen one of your videos. You can create this drive with a call to action. You can direct them to your website or store. You can also provide them with a promo code that will give them special discounts. The idea here is to gently nudge your budding clients into conducting a business transaction with you.

Video marketing can provide with a lot of advantages if it is utilized correctly. It will allow you to reach a greater number of people. You will also be able to create more engaging content for your consumers.

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Want to read more about video marketing? See https://digitalmarketinginstitute.com/blog/5-secrets-super-successful-video-marketing

Already bored of my writing and want to play games instead? See Friv games.

About NUS Digital

I am extremely grateful for my education so far at NUS, so this blog is my way of giving back to the NUS community by providing free education to NUS students and organisations about the art of digital marketing. I must also apologise in advance because English is not my first language, but I hope all NUS students enjoy the blog and can make use of the advice provided 🙂

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