As more consumers express concerns about environmental sustainability, companies work harder to either develop sustainable practices or develop greenwashing campaigns to make their practices appear sustainable.

As Christopher Schuetze recently (September 17, 2012) writes in the International Herald Tribune, problems are emerging with the certification of sustainability claims: “What’s in a Label? Not Necessarily Sustainability”

This article offers food for thought for students, faculty, and consumers who think about what sustainability means in their everyday lives.