Last weekend, there was an article that says researchers at ATR Computational Neuroscience Laboratories “created a technology that could eventually display on a computer screen what people have on their minds”.
So if our tall, blond, blue-eyed friend had walked through some fancy machine that scans what he had in his head, TNL would have known he wanted to use our stapler straightaway. What about search engines then?
There is this thing called a contextual search and providing “relevant and presonalised answers” by looking at “user’s search patterns”. “Search engines will understand more about you as a user, your location, the language you speak and your preferences.”
But of course, “we’ll use the information only if users give us permission.”
So the next time I look for the nearest post office, I will be mighty glad that I will have an updated map, the bus numbers, the opening hours, landmarks. After all, I have been searching and googling quite a bit. My “user pattern” should be archived somewhere. I will be retrieving relevant and quality information.
So why do I see writing on the wall? And does it matter what it says?