Welcome back, everyone! Hope you have been well :”)
Do check out my last week’s post as I will continue discussing the limitations of my survey! This week would be my last post regarding my survey results, so do buckle up!
Limitations
Apart from adding more open-ended questions and reshuffling the order of the products, I received feedback that some respondents were unsure which of the 2 options were the more eco-friendly version. To add on, many stated that I should have included a brief description of each product, including the sustainable attributes to ensure respondents are well-informed before making a decision. Taking this into consideration, the results may have been drastically different if respondents were more knowledgeable about the products presented to them! If they were provided with this extra information, they would have to consider more factors and ultimately weigh if the sustainable attributes are worth the high prices. Additionally, since my survey was rather brief, I was only able to include 2 products per option due to lack of time and feasibility. If possible, I would have added a more diverse and wider range of products for each category, tackling every factor that would influence one’s decision process!
Back to the survey questions
Moving on, we can’t forget about reusable containers if we’re striving for a more sustainable lifestyle!
I asked the respondents if they own any reusable containers or bags, whereby 74 out of the 77 respondents stated that they do. With this information on hand, I wanted to find out how often they would use or remember to bring their reusable bags or containers when shopping.
With 1 being ‘Never’ and 5 being ‘Always’, the bar graph above shows how often respondents bring their reusable bags/containers when they go shopping. A majority stated that they do while only 8 respondents chose “Never” despite already owning reusable containers/bags. This made me wonder, why not make use of your reusable containers/bags? In my opinion, lugging around a bulky container might not be convenient or feasible for some and might accrue to the fact that many simply forget to bring it along whenever they go out (me included!). This result also sparked another thought – if respondents were to purchase more sustainable products (silicone sponges etc), would they actually use it? Would they continue using it in the future, or switch back to the less eco-friendly version due to convenience, habit, or worst case scenario – forgot they even purchased the item? Although I did not specifically ask this question in my survey, the results from the usage of reusable containers/bags may be indirectly used. The result is extremely relevant especially to food products as taste is key for many consumers. The consumer may have purchased a more eco-friendly product, for example, plant-based patties, but decides that they prefer the beef substitute and continue purchasing beef patties in the future. What would this mean? Would their efforts be wasted? More about this next week! See you ~
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