It is no secret that the world has struggled with creating a healthy and strong link between beauty and health as dominant industries and motions in life. Historically, the beauty industry has, for decades, instilled a decidedly unhealthy view of what it means to be beautiful into the minds of men and women alike. For so long, runways showcased one specific body type, and magazines airbrushed and refined their models and cover women and men until they no longer even looked themselves. For generations, this is the approach to “beauty” that we were told was the most desirable, the strongest, the prettiest, and best.

And of course, the individuals who fit so keenly into that construct naturally were lucky. They belonged. Today, the global beauty standards are far healthier, with people of all shapes, sizes, and colours being represented and feeling like they finally belong. No longer are people starving themselves and altering their appearances (and even their insides, like their rib cages) to fit the standard of beauty they have been told for so long was the right one. Now, beauty and health go hand in hand, and we are nowhere near done celebrating this newfound innovation – not by a long shot.

Creating an open and supportive community

This newfound strong and true link between beauty and health has been made possible largely (if not entirely) by the outpouring of encouragement and support, from one person to another. There is a newfound sense of empowerment, inspiration, excitement, and belonging that every person now feels, because they are no longer excluded from the beauty standards that society long taught them were the goal…they belong in every sense of the word, and they are flourishing and thriving because of it. This is a testament to when we all lift each other up, we feel our best.

Embracing what makes us feel our most beautiful and healthy

Today, to be beautiful means to truly love oneself. When you love the skin you’re in, you radiate beauty, and you live our healthiest life. Regardless of if that means buying the perfect perfume online, going meat-free in one’s diet, cutting out sugary drinks and processed foods, or investing in a whole new wardrobe or make-up kit, if you feel beautiful and confident, then chances are you are healthy too. Gone are the days where health had to be sacrificed for society’s idea of ultimate beauty, and vice versa.

Understanding that true beauty is an inside job

The thing about understanding the nature of beauty is that we are now having to rewire our preconceived notion of what it means to be beautiful. We do this by eliminating the negative connotations that go hand in hand with what the beauty industry has always, up until recently, insisted is the perfect norm. This new sense of peace and excitement about what the beauty industry is encouraging now, is worlds away from where it used to stand. And this new notion is better, brighter, in every sense of the words.