When deciding to start a new and healthier lifestyle change, a person must first be cautious when conducting personal research about the best diet for them. Every person is individual and their diet should be as well. Unfortunately, as the media often dictates what information consumers obtain, they are often the advertisers behind trends and fads that take the internet and society by storm.

Everyone is told what they need to stay up-to-date on the latest and best thing. This can cause major issues when health and food advertisers are more focused on profits, than actual fact-based and scientific research when it comes to nutrition. Everyone’s diet should be unique to them. It is something that is as unique as a human’s own DNA. Not everyone can eat the same food or be on the same diet and see the same results.

Nutritional and dietetic scientists and researchers exist for a reason. They are there to be the fact-finders, the healers, the discoverers, and the science behind the human body.

One of the most recent trends in food fad diets has been the keto diet. There are too many things to list as to what is severely wrong with this diet. The main problems with this diet is that it is advertised as being a high fat, high protein diet and will shed pounds fast for people. It essentially eliminates carbohydrates from the daily diet without even explaining the difference in carbohydrate break down in the body.

When a diet is consistently high in protein and doesn’t actually allow any room for carbohydrates, it can be difficult for someone to have proper organ function. The body requires for main macromolecules and carbohydrates are one of them.

A high protein and low carb diet can actually inhibit proper kidney and brain functioning. High protein without a heavy amount of water ruins the kidneys. Carbohydrates are essentially brain food. Eliminating all carbs from the diet will slow brain function, cause fatigue, and slow healing processes.

The reasoning behind cutting carbohydrates is actually because of the carbohydrates found in starchy foods like breads and pastas, if not burned off properly during exercise, are broken down into sugars and stored as fat energy. Simple scientific understanding of human nutrition would help consumers understand the foods they are eating and how it used as energy in their body.

Fads and trends are meant to be marketing explosions that help companies make large quarterly profits while the rest of their product breadth stabilizes normal supply and demand. Food advertisers are not food scientists, thus they have no place in understanding the empty claims behind their farly stretched advertisements. They use the reviews of other consumers when developing marketing messages rather than using research papers that are published in food science journals.

The severe lack of communication between food scientists and food advertisers makes it hard for consumers to understand what types of foods they should be putting into their bodies. For this reason, consumers should take the time to understand and do their own research and visit a nutritionist at a health and wellness center to discuss an individualized plan of action for their diet.