Since Paris fashion week just concluded a few days ago, I thought I’d talk little about two brands that have heavily involved Circular Economy into their company’s process.
First off, I would like to talk about Patagonia. Many of us may have seen an increase in popularity in this brand, especially around teenagers. Well, Patagonia is more than just a ‘trendy’ brand!
Patagonia’s circular business model seeks to extend the life of clothing items, especially after a user is unable to continue wearing their product. Patagonia has recycling bins globally, where they collect used Patagonia garments. Thereafter, they have different strategies surrounding the repair and reuse of their garments. This includes repairing of jackets which dogs have bitten into (Source), donations to organisations such as disaster relief groups and upcycling into new products! (Source)
Another brand that may not be as well-known but is definitely worth a mention is Rapanui. Rapanui is a clothing company from the Isle of Wight, England. First off, the designs on the t-shirts are made-to-order. No, this is not like some freshly made burgers or fancy haute couture. Rather, the clever people at Rapanui developed a platform which will only print t-shirt designs once an order has been placed from a customer. (Source)
More importantly, similar to Patagonia, if you decide not to wear your clothing item anymore, you can return it to the store and you will get some store credit back while they will manufacture new products with the returned material. Through this model, the cycle repeats over and over again!
Pssst… if you are a budding fashion designer or want to start your own clothing company, Rapanui’s ‘made-to-print’ is accessible to everyone and the system is free. Sharing is really caring! (Source)
I am really glad that more and more companies are exploring the circular business model, especially since it does not seem that people will be cutting down their fashion consumption anytime soon (sadly, I have to admit that‘people’ also includes me). Before I conclude today’s post, if you are interested in fashion, I would like to encourage you to head on over to my friend, Evelyn’s, blog, where she explores sustainable fashion in greater detail.