Kamalpreet Kaur D/O A S, Lee Max, Ooi Wen Yi, Sim Sheng Xue, Zhu Bingjie
Academic Advisor: Dr. Florence Ng
The phenomenon termed “Fast Fashion” refers to the rapid rate at which clothing are produced by fashion companies, resulting in transient clothing trends that change every few months or even weeks. This encourages irresponsible clothing consumption habits which therefore results in severe environmental consequences. Our project investigated the extent of irresponsible clothing consumption habits amongst NUS students and their degree of awareness of sustainable clothing consumption practices. We conducted a survey on NUS students to investigate the degree of awareness on the topic of responsible clothing consumption habits and used the data collected to develop a mobile application that aims to bridge this knowledge gap. Our survey results have shown that NUS students not only practice irresponsible clothing consumption habits such as the impulsive buying and resultant disposal of excess clothing but has low awareness of how to change these unsustainable habits. This is shown quantitatively by the data collected. The mobile application developed therefore serves to take advantage of the tech-savvy and technology reliant nature of NUS students to increase the awareness and convenience of practicing sustainable clothing consumption habits. A focus group was then conducted to test the feasibility of the application by gathering feedback on how to improve user satisfaction and to better understand what would incentivize users to download and use the application. Feedback gathered was used to improve the functionality and appeal of the application.
Keywords: Culture and Lifestyle Trends, Responsible Consumption, Clothing, Mobile Application