Goh Peng Wai, Shin Han Wei Kenny, Siew Hui Xin, Ruth, Tan Jerry, Tan Jiaqing
Academic Advisor: Ms. Wong Kah Wei
Industry Advisor: Earthys
Greenwashing is the practice of making a misleading claim about the environmental benefits of a product, service, technology or company practice. A company may appear to be more environmentally friendly and advocate for sustainability, but all these may just be a façade. Greenwashing can do more harm than good if consumers purchase products that are not genuinely green, misleading them from supporting businesses or products that are actually environmentally sustainable. Are notebooks promoted as eco-friendly made from recycled paper? What is the source of this “recycled” paper? This project aims to identify the extent greenwashing among RVRC students and develop a campaign to educate students on the phenomenon of greenwashing. The project seeks to gauge students’ awareness of greenwashing, the different forms of greenwashing and to determine if students are able to link these to the impacts of greenwashing on the environment, consumer behaviour, and so on.
Keywords: Culture and Lifestyle, Responsible Consumption, Green business