Aisha binte Shamsudin (FASS), Cai Rui Qi (FASS), Cheang Xing Wei (SOC), Yong Jia Yu (FASS)
Academic Advisor: Mr. Lim Cheng Puay
The fast fashion industry has increased the volume of clothing disposal to unsustainable levels, exacerbates global warming and pollution. Our project objectives are to educate youth on the negative impacts of fast fashion and encourage them to dispose sustainably in a specially designed program that makes learning and taking action fun and effective. We designed trend-based educational series on Instagram, conducted hands-on workshops, and hosted a pop-up shop for tote bags upcycled from donated clothing. Our workshops reflected that 90% of participants are willing to create and purchase upcycled products despite initial unawareness towards upcycling. 86% of our Instagram audience thought our mascots and trends increased their interest in upcycling. Hence, our project has used an interactive methodology to achieve its goals: educating and inspiring behavioural change among youths against fast fashion and its impacts.