Lee Hur Sebastian (SOC), Felissa Faustine (SOC), Chiau Ren Dao (SOC), Aloysius Choon Kai Boon (BIZ), Lee Jonghyeok (FASS)
Academic Advisor: Mr. Lim Cheng Puay
Human toxicity impact from disposal of metal strips within face masks is extremely high. With Singaporeans using more than four million masks daily, coupled with a low recycling rate, there is strong potential for recycling of these metal strips. As digital marketing is one of the most effective tools for engaging a wide variety of audiences, we aim to harness the power of social media to cultivate stronger consciousness of metal strip recycling.
We created an Instagram account with project-related, educational and empowerment posts. We also set up collection boxes across RVRC and gave the metal strips collected away to be reused. With over 1500 impressions on our Instagram account, over 200 metal strips collected and a change in RVRC residents’ mindsets over the course of our campaign, we had achieved our objective. Hence, tapping on social media garnered notable results in cultivating the recycling habit amongst RVRC residents.