Goh Yen Ther, Low Xin Hui, Ng Jing Xue, Pong Jia Min Joan, Tan Jun Hao
Academic Advisor: Mr. N Sivasothi
Excessive plastic usage especially by single-use plastics like plastic bags and plastic cups has led to excessive plastic waste around the world (World Economic Forum, 2016) and Singapore’s contribution is more significant today (Channel News Asia, 2018). With the increased incidence of ‘Bring Your Own’ campaigns, we hope to extend this to single use plastic carriers. We identified staff and student consumers of LiHo drinks in NUS as a target audience for the adoption of a BYO cup holder to replace the free plastic carriers issued by LiHo. We found that 58.3% of students (n=48) are not aware of sustainable alternatives to plastic carriers. But some 75% are willing to use reusable cup holders. With a small number of reusable cup holders, we examined consumer receptivity to the adoption of this alternative.
Keywords: Culture and Lifestyle Trends, Responsible Consumption, Plastic carriers, Cup holders