AY1718G20.3 – “Design a Singapore World Water Day outreach campaign to tertiary students”

Siow Lee Xian, Tan Guan Ming, Tan Yi Xuan, Erica, Xia Mian

Academic Advisor: Mr. N Sivasothi
Industry Advisor: PUB

Water conservation is a critical issue globally but city-dwellers with access to cheap water may need reminders about conservation. Most student residents of RVRC agree this is important and would participate in a fun facts poster campaign or competition. We recorded water consumption over two weeks during a “do you know” poster campaign in Block D and the following week; and also at Block E as control. In Block D, the average daily water consumption was 1,670L during the campaign week and 1,430L the week after. At Block E, average water consumption remained at 2,000L/block over two weeks. Meanwhile, the strongest reaction by residents to the water rationing exercise in RVRC was “meaningful”, followed by “Inconvenient”. A longer period of monitoring would provide more reliable data.
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Keywords: water conservation, nudge, poster, reminders, water consumption.

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