Brandon Gwee Jin Ern, Kay Chan Yun Wen, Sulaiman Azim B Mohamad Daud, Yong Pei Si, Beatrice, Zhu Shiyao
Academic Advisor: Dr. Chua Siew Chin
Industry Advisor: Sodexo
Want Not, Waste Not is a project focused on establishing the causal relationship between aggressive marketing in supermarkets and food waste amongst Singaporeans aged 19 to 25 years old. Through researching extensive literature and our methodology, a positive association between products that are aggressively marketed, and products subsequently wasted by consumers is apparent. Our project aims to reduce the wastage of food by educating the consumers about aggressive marketing and its link to food waste in hopes that they don’t fall prey to these strategies. Through a simulation pilot study, we evaluated the effectiveness of our methods; gauging our respondent’s response to aggressive marketing techniques after implementing our education campaign.
Keywords: Food, grocery shop, aggressive marketing strategy, advertising stickers, responsible consumption