Nam Gimin, Phoebe Yap Xiou Ching, Yogusvi Tewari, Zhang Cheng
Academic Advisor: Dr. Chua Siew Chin
Industry Advisor: X-hebit
This project aims to find out the trends in plastic bottled water usage among tourists in Singapore through a better understanding of their mindsets. From street surveys at tourist locations, we found out that convenience was a major factor motivating tourists to buy plastic bottled water instead of bringing their own water bottles to refill. The results also revealed that age was another major factor which affected water consuming habits. Surprisingly, the country of origin of the tourists had little impact on their behaviour towards plastic bottle consumption. Eager to find out more? Join us in discovering the reasons behind the behaviour of tourists which can hopefully provide us with potential solutions to reduce plastic bottle usage in Singapore!
Keywords: Waste reduction, plastic bottle, tourists, Cultural and Lifestyle Trends, street survey