Arya Ravi (FASS), Calvin Ang Boon Wee (FoE), Chua Chen Loon, Wilson (FoS), Joshua Chew Zihao (FASS), Yee Chenxin Jonathan (SDE)
Academic Advisor: Mr. Lim Cheng Puay
Food wastage where produce is rejected based on appearance is a significant problem. In Singapore, 300 tonnes of unsold food were discarded each month. The goal of this project is to encourage consumers to purchase aesthetically displeasing (or ugly) food, specifically oranges. This is done through short slogans displayed on posters. The posters will be placed directly above the baskets in which oranges are stocked in the NTUC Xpress at University Town on the NUS campus. We will attempt to quantify this change in attitudes by conducting surveys to compare orange selection habits before and after displaying the posters. We will also conduct on-site observations to see first-hand the effect of the posters on consumers. At the end of our project, we would like to observe positive changes in consumer’s attitude towards ugly oranges. Our long term belief is that these positive changes in consumer’s attitudes can go beyond our scope and be translated to general fruit selections and consumers islandwide.
Keywords: Waste Management, Food, Culture and Lifestyle Trends, Responsible Consumption, Ugly food, Food Waste