Chang Hong Yu (FoE/MLE1), Chow Jie-Ni (FASS/ARS1), Goh Jia Lin (FoE/MPE2), Jaipal Singh Khaira (FoE/MLE1), Tan Zi Rei (FoS/SCI1)
Academic Advisor: Saif Khan | Student Fellow: Lee Juho
Incentivizing participation in public events, especially student activities on campus, is most commonly achieved these days through the distribution of freebies and ‘goody bags’. As first year students in NUS, we have thus far attended only a few student events but are already the proud owners of 4 goody bags each that currently reside at the bottom of our closets. The bag’s content were sorted and trashed upon at the end of the event because these items hardly come in useful beyond the event. The goal of our project is to scale down this mindless trash generation by designing and creating a digital branding platform since the smartphone ownership within the student bodies is high. This can be extended to other institutions, business organisations and on a national level, such as National Day Parade since “goody bags” are often the main lure for crowd.
Keywords: Culture and Lifestyle Trends, Responsible Consumption, Event waste, Goody bags, Digital products