Facebook Campaign Draws Blood Donors

21 December 2015

Berita Harian

A study has been done by a group of students from the Department of Communications and New Media to look into the effectiveness of social media in spreading kindness and positive contributions amongst its users. The study was part of a module taught by Assistant Professor Elmie Nekmat.

One of the projects featured was an initiative that distributed necessities such as bread, biscuits and drinks to the homeless. The initiative which drew attention to the plight of the homeless had successfully raised $175.

Another project that was featured was a blood donation campaign conducted via Facebook which was also a collaboration with the National University Hospital.

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